Senior Paid Marketing Manager

Ashby

. Own strategy and execution across LinkedIn, Meta, and Google Search, expanding into YouTube and other channels .

Posted 10/28/2026full-timeRemote • United StatesSenior💰 $145,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in managing and executing paid marketing strategies across platforms like LinkedIn, Meta, and Google Ads, with a strong focus on data-driven decision-making and campaign optimization. Proficient in leveraging AI tools and automation to enhance marketing workflows and performance measurement.

Highest-signal resume keywords

LinkedIn Ads ExpertiseGoogle Ads ManagementMeta Advertising SkillsCampaign OptimizationAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionCreative DevelopmentPerformance AnalysisBudget ManagementAttribution InvestigationData ReportingExperimentationProblem SolvingSales-Led B2B SaaS MarketingCross-Functional Collaboration

Soft Skills

Analytical RigorCreative Judgment

Tools & Technologies

HubSpotDreamdataCRM Data ManagementAI WorkflowsAutomation Tools

Industry Keywords

Paid MarketingB2B SaaSCampaign MeasurementQualified PipelineYouTube AdvertisingProgrammatic AdvertisingDisplay Advertising

About the role

Key responsibilities & impact

Own strategy and execution across LinkedIn, Meta, and Google Search, expanding into YouTube and other channels
Prioritize audiences, develop campaign hypotheses, manage budgets, and turn experiments into repeatable sources of qualified pipeline
Develop campaign concepts, write ad copy, brief creative, and shape landing-page tests
Partner with design, content, and product marketing to produce distinctive work
Establish a testing cadence across audiences, creative, offers, and conversion paths
Build AI, agent, and automation workflows for research, creative iteration, campaign operations, and analysis
Establish paid measurement and reporting with RevOps
Assess qualified reach, conversion, pipeline contribution, efficiency, and incrementality
Translate performance data into investment recommendations
Partner with sales, lifecycle, and ABM to connect campaigns to the buyer journey
Own LinkedIn improvements, scale Meta, expand Google Search, launch YouTube, and evaluate additional channels
Establish an operating system for paid marketing, including AI-enabled workflows, measurement, and investment allocation

Requirements

What you’ll need

Deep, hands-on expertise in LinkedIn, Meta, and Google Ads
Experience personally building and scaling paid marketing programs in sales-led B2B SaaS
Ability to structure and optimize campaigns and connect decisions to qualified pipeline
Hands-on campaign execution, creative development, experimentation, performance investigation, and problem solving
Analytical rigor and creative judgment
Demonstrated use of AI tools, agents, or automation to improve output
Ability to work with CRM data and establish performance reporting
Ability to investigate attribution limitations and improve measurement approaches
Experience owning budgets and reallocating investment based on evidence
Strong cross-functional partnership with sales, design, content, product marketing, and RevOps
Experience with YouTube, display, and programmatic is valuable
Familiarity with HubSpot and Dreamdata is valuable
Comfort evaluating new tools, building useful workflows, and working independently with performance data

Benefits

Comp & perks

Equity / stock options
10-year exercise window for stock options
Unlimited PTO with four weeks recommended per year
Twelve weeks of fully paid family leave in the US
Generous equipment, software, and office furniture budget
$100/month education budget
Conferences covered with manager approval
US health insurance for employees and dependents with all premiums covered
401(k) match
Opportunity to work with a talented and passionate team