PPC Specialist

Asiacruit

. Plan, build, launch, and manage PPC campaigns across search, display, shopping, and remarketing channels .

Posted 9/30/2026full-timeManila • PhilippinesJuniorMid-Level💰 ₱40,000 - ₱50,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing PPC campaigns across various platforms, with a strong focus on optimizing performance metrics such as ROAS, CPA, and CTR. Proficient in utilizing tools like Google Analytics 4 and Google Tag Manager for conversion tracking and data analysis.

Highest-signal resume keywords

PPC Campaign ManagementGoogle Ads ManagementKeyword ResearchCampaign OptimizationData Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PPCPaid SearchDigital MarketingCampaign StructureBidding StrategiesConversion Rate OptimizationPerformance ReportingAudience TargetingLanding Page OptimizationA/B Testing

Soft Skills

Analytical SkillsAttention to DetailCommunication SkillsBudget ManagementTime Management

Tools & Technologies

Google Analytics 4Google Tag ManagerLooker StudioExcelSQLGoogle Merchant CenterPerformance MaxYouTube AdsMeta AdsLinkedIn Ads

Certifications & Qualifications

Google Ads Certification

Industry Keywords

E-commerceLead GenerationB2BInternational Paid MediaMarketing Attribution

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan, build, launch, and manage PPC campaigns across search, display, shopping, and remarketing channels
Manage paid search campaigns in Google Ads and other relevant advertising platforms
Conduct keyword research, search term analysis, competitor research, and audience targeting
Develop and optimize ad copy, extensions, landing page recommendations, and campaign assets
Monitor campaign performance, budgets, bids, impression share, quality score, and conversion metrics
Optimize campaigns to improve ROAS, CPA, CTR, conversion rate, and overall return on advertising spend
Perform ongoing A/B testing of ads, keywords, audiences, bidding strategies, and landing pages
Manage daily and monthly paid media budgets in line with business objectives
Implement and maintain conversion tracking using Google Analytics 4, Google Tag Manager, and advertising platform tracking
Analyze campaign data and identify opportunities to improve performance and efficiency
Prepare regular PPC performance reports and communicate insights, trends, and recommendations
Collaborate with content, SEO, creative, web development, and sales teams
Stay informed about changes to advertising platforms, targeting capabilities, privacy requirements, and industry best practices
Maintain accurate campaign structures, naming conventions, documentation, and operational processes

Requirements

What you’ll need

2 years of experience in PPC, paid search, paid media, digital marketing, or a similar performance marketing role
Hands-on experience managing campaigns in Google Ads
Strong understanding of keyword research, match types, bidding strategies, audience targeting, and campaign structure
Experience optimizing campaigns against ROAS, CPA, CTR, and conversion objectives
Strong analytical skills and ability to interpret campaign performance data
Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
Understanding of landing page optimization, conversion rate optimization, and digital customer journeys
Experience creating performance reports using spreadsheets, dashboards, or reporting tools
Strong attention to detail and effective budget management skills
Ability to manage multiple campaigns, priorities, and deadlines
Strong written and verbal communication skills
Good English communication skills
Google Ads Certification or other recognized digital advertising certifications (nice to have)
Experience with Google Merchant Center, Performance Max, YouTube Ads, programmatic advertising, Meta Ads, LinkedIn Ads, or TikTok Ads (nice to have)
Experience with e-commerce, lead generation, B2B, or international paid media campaigns (nice to have)
Experience using Looker Studio, Excel, SQL, or other data analysis and reporting tools (nice to have)
Understanding of marketing attribution, incrementality, and multi-channel measurement (nice to have)

Benefits

Comp & perks

Work on measurable digital marketing and paid advertising campaigns across diverse industries
Take ownership of PPC strategy, campaign execution, optimization, and performance reporting
Develop advanced expertise in search engine marketing, analytics, conversion tracking, and performance optimization
Collaborate with creative, SEO, content, technology, and commercial teams
Use data-driven insights to influence business growth and customer acquisition
Build your career in a growing and collaborative digital marketing environment