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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates proficiency in developing and executing written communications, capturing high-quality photos and videos of equines, and utilizing marketing strategies to promote adoption. Possesses a solid understanding of the equine industry, including husbandry and rehoming best practices.
Highest-signal resume keywords
Written Communication DevelopmentPhoto Capture Using DSLRSocial Media EngagementEquine Industry KnowledgePhoto And Video Editing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Written CommunicationPhoto CaptureVideo EditingData TrackingAdoption Profile Creation
Soft Skills
Information SynthesisTeam CollaborationAdaptabilityTime Management
Tools & Technologies
ExcelAirtablePhoto Editing PlatformsVideo Editing Platforms
Certifications & Qualifications
High School Diploma
Industry Keywords
Equine IndustryEquine HusbandryRehoming Best PracticesEquine SalesConsumer Motivations
About the role
Key responsibilities & impact- Build adoption demand for horses being rehomed by the ASPCA’s Equine Transition and Adoption Center
- Test marketing approaches and create and test adoption profiles on MyRightHorse.org
- Promote ETAC horses for adoption and support local and national program marketing efforts
- Capture photo and video assets of adoptable equines and coordinate with photographers and videographers
- Attend weekly rounds meetings, access records, and compile equine health and behavioral information for adoption listings and conversations
- Edit video clips into short promotional videos
- Create, review, and update adoptable-equine listings on myrighthorse.org
- Develop promotional plans, track and interpret results, identify trends, and recommend improvements
- Track data and results to identify best practices and trends
- Coordinate with internal marketing and creative teams
- Support adoption placement protocols as needed
- Provide feedback on marketing and adoption resources for ASPCA Pro and Learn
- Write occasional news articles and social media posts about adoptable equines
- Support Warm-Up Ring conversations, partner education, and partner pathway processes
- Report directly to the Director, ASPCA Right Horse Program; no direct reports
Requirements
What you’ll need- Ability to access and prioritize available information on adoptable equines and synthesize it into clear, concise language
- Proficient in developing and executing written communications and adapting to ASPCA style guides and tone
- Proficient at capturing photos of equines using a DSLR camera
- Experience in social media engagement and marketing in a professional environment required
- Basic knowledge of equines, the equine industry, equine husbandry, disciplines, equine sales or rehoming best practices and terms required
- Understanding of different disciplines, trends and consumer motivations in the equine industry
- Knowledge of Excel, Airtable and similar tools, as well as photo and video editing platforms
- English required
- High School Diploma required
- Ability to work across teams in a demanding, fast-paced environment
- Ability and willingness to travel up to 20% of the time, sometimes with short notice
- Ability to work 25-30 hours weekly
- Spanish is a plus
- Photo editing and videography experience preferred
Benefits
Comp & perks- Temporary, contingent position employed through a third-party staffing agency
- Flexible schedule, including weekends, evenings and holidays based on program needs