Director of Marketing Insights, Analytics, Strategy

Aspen Skiing Company

. Lead end-to-end marketing performance analysis and insights strategy across campaigns, channels, and initiatives for four Aspen One brands .

Posted 9/29/2026full-timeRemote • Colorado • United StatesLead💰 $104,500 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, performance measurement, and strategic planning, with a strong ability to translate complex data into actionable insights for executive leadership. Proficient in building reporting frameworks and investment models that drive optimization across multi-brand consumer businesses.

Highest-signal resume keywords

Marketing AnalyticsKPI DefinitionSQL ProficiencyTableau ProficiencyExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MeasurementData AnalysisBusiness PlanningReporting FrameworksInvestment RecommendationsScenario ModelingData Modeling MethodologiesBudget AllocationOptimization StrategiesComplex Dataset Analysis

Soft Skills

Strong Communication SkillsStorytelling SkillsLeadership ExperienceAbility to Operate in Ambiguous EnvironmentsCollaboration

Tools & Technologies

ExcelPowerPointTableau

Industry Keywords

HospitalityTravelResortRetailMulti-Brand Consumer Business

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Lead end-to-end marketing performance analysis and insights strategy across campaigns, channels, and initiatives for four Aspen One brands
Architect, define, own, and standardize analytics and insights frameworks, KPI structures, and success metrics
Translate complex data into insights and strategic recommendations for senior and executive stakeholders
Communicate insights and strategy recommendations to executive leadership regularly
Partner with Data and Digital Engineering teams on models for long consideration cycles, seasonality, and cross-brand guest journeys
Identify opportunities and recommend optimization of marketing spend, targeting, and channel mix
Support first-party data and unified guest identity initiatives through connected measurement frameworks
Translate marketing insights and KPI frameworks into quarterly, annual, and multi-year business planning
Build and own strategic planning models connecting performance trends, spend, and conversion assumptions to projected outcomes
Quantify gaps to target and required investment
Contribute to tactical planning, investment decisions, annual budgets, in-season budget cycles, and multi-year investment commitments
Serve as central point of contact for marketing performance evaluation and investment planning across the portfolio
Partner with Finance and Operations on budget allocation, cost tracking, and performance measurement
Design and lead recurring executive business reviews covering performance, risks, and investment priorities
Drive alignment across the decentralized, multi-brand organization
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in marketing, Business, Analytics, or a related field or equivalent experience in lieu of degree
7 years of experience in marketing analytics, growth marketing, performance measurement, or a related field
Experience translating insights into long-range business planning and strategy
People or matrixed team leadership experience
Strong analytical capabilities across large, complex datasets spanning multiple business systems
Experience defining KPIs and building reporting frameworks across multiple marketing channels and brands
Experience translating performance and demand data into investment recommendations, business cases, and strategic plans for senior and executive stakeholders
Proficiency in SQL and Excel
Proficiency in Tableau and PowerPoint
Strong communication skills and experience delivering executive-level presentations
Experience in hospitality, travel, resort, retail, or another multi-brand consumer business with long booking or consideration cycles
Familiarity with data modeling methodologies for seasonal, multi-touchpoint guest journeys
Experience building investment or scenario models for multi-year budget and resource-allocation recommendations
Strong storytelling skills for complex analyses and executive audiences
Ability to operate effectively in ambiguous environments and build processes from the ground up
Ability to navigate centralized functions and autonomous business units
Experience contributing to annual and long-range business planning with Finance and executive leadership
Ability to stand, type, and sit at a desk/computer for most of the work shift
Ability to perform essential functions with or without reasonable accommodation

Benefits

Comp & perks

Health, Dental and Vision Insurance Programs
Flexible Spending Account Programs
Life Insurance Programs
Paid Time Off Programs
Paid Leave Programs
401(k) Savings Plan
Employee Ski Pass and Dependent Ski Passes
Other company perks
Eligibility for bonus