Aspen Skiing Company

Chief Marketing Officer

• Lead end-to-end marketing performance analysis and insights strategy across campaigns, channels, and initiatives for four Aspen One brands
• Architect, define, own, and standardize analytics and insights frameworks, KPI structures, and success metrics
• Translate complex data into insights and strategic recommendations for senior and executive stakeholders
• Communicate insights and strategy recommendations to executive leadership regularly
• Partner with Data and Digital Engineering teams on models for long consideration cycles, seasonality, and cross-brand guest journeys
• Identify opportunities and recommend optimization of marketing spend, targeting, and channel mix
• Support first-party data and unified guest identity initiatives through connected measurement frameworks
• Translate marketing insights and KPI frameworks into quarterly, annual, and multi-year business planning
• Build and own strategic planning models connecting performance trends, spend, and conversion assumptions to projected outcomes
• Quantify gaps to target and required investment
• Contribute to tactical planning, investment decisions, annual budgets, in-season budget cycles, and multi-year investment commitments
• Serve as central point of contact for marketing performance evaluation and investment planning across the portfolio
• Partner with Finance and Operations on budget allocation, cost tracking, and performance measurement
• Design and lead recurring executive business reviews covering performance, risks, and investment priorities
• Drive alignment across the decentralized, multi-brand organization
• Perform other duties as assigned

Director of Marketing Insights, Analytics, Strategy