Director, GTM Sales Enablement

Aspen Technology

. Own the GTM enablement strategy and priorities with Sales Enablement, Sales and Solution Consulting leadership, Product Marketing, and Product Management .

Posted 10/13/2026full-timeBedford • Massachusetts • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Sales Enablement and Go-To-Market (GTM) strategies, with a strong focus on AI productivity and cross-functional collaboration. Proven ability to lead change management initiatives and measure success through key performance indicators in sales processes.

Highest-signal resume keywords

Sales EnablementGo-To-Market StrategyAI Tools ExpertiseChange ManagementSales Technology Stack

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyProduct MarketingLaunch ReadinessSales PlaysField ReadinessSales EngagementContent PlatformsPipeline ConversionWin RateDeal Velocity

Soft Skills

Facilitation SkillsCommunication SkillsIndependent ManagementPriority Management

Tools & Technologies

CRMSalesforceSeismicSales Technology Stack

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Enterprise SalesSolution SellingSprint SellingIndustrial Software

About the role

Key responsibilities & impact

Own the GTM enablement strategy and priorities with Sales Enablement, Sales and Solution Consulting leadership, Product Marketing, and Product Management
Define standards for launch readiness and sales plays
Translate product and offer strategy into field plays, talk tracks, competitive guidance, and short enablement paths
Align Sales, Solution Consulting, Services, and partner messaging
Lead the technology and AI productivity agenda for Sales Enablement
Identify high-value AI use cases, design workflows, drive sales-stack adoption, and retire ineffective work
Build the Enablement team’s capability to produce AI-enabled content and programs
Lead field change management and measure adoption, time saved, productivity, and deal outcomes
Direct complex cross-functional GTM and technology initiatives, sequencing work and making trade-offs
Measure success through launch readiness, play and sales-stack adoption, seller time saved, ramp time, pipeline conversion, win rate, and deal velocity

Requirements

What you’ll need

10+ years in Sales, Sales Enablement, GTM, Product Marketing, or a related role, including Director or senior manager-to-Director level
Front-line sales or sales-adjacent experience, with a clear understanding of how enterprise deals are worked
Track record of setting direction with Product Marketing, Product Management, and Sales leadership on launches, plays, and field readiness
Hands-on expertise with modern AI tools and the sales technology stack
Working knowledge of CRM, sales engagement, and content platforms
Proven record of leading change and driving adoption across regions and functions
Strong facilitation and communication skills with senior audiences, in person and virtual
Ability to make priority calls and manage complex cross-functional work independently
Willingness to travel 25%, including to SKOs and key Sales/GTM meetings
Bachelor’s degree
Preferred: Salesforce and Seismic experience
Preferred: Solution Selling and/or Sprint Selling knowledge
Preferred: Experience in industrial software or complex enterprise sales

Benefits

Comp & perks

Rich set of career development programs
Support of community service projects
Social events that foster fun and relationship building across the global community