Senior Market Insight Manager

Aspen Technology

. Develop robust methodologies to assess market sizing and opportunity using industry data and customer input .

Posted 10/31/2026full-timeBedford • Massachusetts • United StatesSenior💰 $149,900 - $187,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in market research and competitive intelligence, with a strong ability to synthesize complex data into actionable insights that inform product and marketing strategies. Proven experience in engaging with technical customers and influencing go-to-market strategies in high-tech industries.

Highest-signal resume keywords

Market ResearchCompetitive IntelligenceStrategic MarketingCustomer ResearchAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market SizingData AnalysisQualitative ResearchQuantitative ResearchCustomer InterviewsStrategic RecommendationsProduct MarketingBusiness StrategyTechnology Trends AssessmentMarket Dynamics Analysis

Soft Skills

Written CommunicationOral CommunicationExecutive PresentationStrategic ThinkingInfluencing Skills

Certifications & Qualifications

MBAAdvanced Technical Degree

Industry Keywords

High-Tech IndustriesEmerging MarketsVoice of CustomerCustomer ProfilesMarket PositioningCompetitive AnalysisProduct RoadmapsGo-To-Market StrategyCustomer MaturityIndustry Verticals

About the role

Key responsibilities & impact

Develop robust methodologies to assess market sizing and opportunity using industry data and customer input
Identify potential new logo targets in emerging markets to support business development priorities
Analyze market dynamics across traditional and emerging industrial software markets
Synthesize research findings into actionable insights for product, marketing, and sales strategy
Design and execute qualitative and quantitative customer research
Conduct in-depth interviews with engineers, enterprise buyers, and technical evaluators
Lead Voice of Customer programs, including customer, expert, and executive surveys and interviews
Identify customer profiles and frameworks for understanding customer maturity and readiness for new solutions
Identify and prioritize industry verticals and segments with the highest opportunity
Assess technology trends, industry developments, and dynamics impacting commercial opportunities
Partner with product and strategy teams to identify opportunities and adjacencies
Monitor competitor product roadmaps, pricing strategies, go-to-market motions, partnerships, acquisitions, financial performance, and organizational changes
Provide strategic recommendations to differentiate products and strengthen market positioning

Requirements

What you’ll need

BA/BS in Economics, Business, Engineering, or related field
MBA or advanced technical degree is a plus
10+ years of experience in market research, competitive intelligence, strategic marketing, product marketing, management consulting, or business strategy in high-tech industries
Exceptional analytical skills with ability to synthesize complex, ambiguous information into clear insights and recommendations
Outstanding written and oral communication skills with strong executive presentation capabilities
Proven ability to think strategically while executing tactically
Experience working with highly technical products and customers
Track record of influencing product and go-to-market strategy through research insights

Benefits

Comp & perks

Career development programs
Community service projects
Social events that foster fun and relationship building
Paid time off
Charitable giveback day
Medical, dental, and vision insurance
Retirement benefits
Bonus or variable incentive pay eligibility