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AI Marketing Specialist
Aspire Software. Plan, launch, and manage digital advertising campaigns across LinkedIn, Google, email, and other B2B channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and managing digital advertising campaigns across various B2B channels, with strong copywriting and graphic design skills. Proficient in utilizing AI marketing tools and strategies while maintaining brand consistency and managing event marketing logistics.
Highest-signal resume keywords
Digital Advertising Campaign ManagementCopywriting SkillsGraphic Design CapabilityAI Marketing Tools ProficiencyEvent Marketing Support
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AdvertisingCopywritingGraphic DesignCampaign Performance TrackingContent CreationProject ManagementBrand ManagementEvent CoordinationPerformance Metrics AnalysisAsset Management
Soft Skills
Highly OrganizedDetail-OrientedProcess-DrivenStrong Communication SkillsIndependent Work
Tools & Technologies
Adobe Creative SuiteFigmaCanvaAI Marketing Tools
Industry Keywords
B2B MarketingLife SciencesHealthcareClinical TrialsRegulated Audiences
About the role
Key responsibilities & impact- Plan, launch, and manage digital advertising campaigns across LinkedIn, Google, email, and other B2B channels
- Track performance metrics and provide clear reporting on campaign effectiveness
- Coordinate campaign timelines, assets, and approvals across internal stakeholders
- Create and maintain one-pagers, slide decks, brochures, case studies, and website content
- Write copy for ads, landing pages, emails, and sales enablement materials
- Adapt technical or complex subject matter into customer-facing messaging
- Design visual assets for digital campaigns, presentations, conferences, and social channels
- Maintain brand consistency and improve brand guidelines where needed
- Support planning and execution for industry conferences and trade shows
- Coordinate logistics for booths, signage, printed materials, and giveaways
- Assist with pre-event promotion and post-event follow-up campaigns
- Maintain organized project plans, asset libraries, and campaign calendars
- Manage multiple initiatives simultaneously and proactively address gaps, delays, or quality issues
Requirements
What you’ll need- Fully fluent in latest AI marketing tools & strategies
- 3–7 years of experience in a generalist marketing role, ideally in B2B software or technology-enabled services
- Strong copywriting skills with the ability to write clearly, concisely, and professionally
- Solid graphic design capability using tools such as Adobe Creative Suite, Figma, or Canva
- Experience running or supporting digital advertising campaigns
- Highly organized, detail-oriented, and process-driven (“Type A” personality)
- Comfortable working independently in a remote environment
- Strong written and verbal English communication skills
- Experience in life sciences, healthcare, or clinical trials
- Familiarity with marketing to regulated or highly technical audiences
- Experience supporting conference or event marketing