Director, Demand Generation

Aspire Software

. Own demand generation for Dispatch and Youreka .

Posted 11/3/2026full-timeRemote • United StatesLead💰 CA$140,000 - CA$150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation, marketing strategy development, and team leadership within a B2B SaaS environment. Proven ability to analyze data, manage marketing automation tools, and create compelling content to drive measurable results.

Highest-signal resume keywords

Demand Generation StrategyMarketing Automation ManagementTeam LeadershipAnalytical ThinkingB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationMarketing StrategyCampaign ManagementContent DevelopmentData AnalysisKPI EstablishmentProduct PositioningPipeline ManagementTesting and AnalysisMarketing Function Ownership

Soft Skills

Strong Written CommunicationFirst-Principles Thinking

Tools & Technologies

CRM StackMarketing Automation Tools

Industry Keywords

B2BSaaSField ServiceHome ServicesEnterprise Software

About the role

Key responsibilities & impact

Own demand generation for Dispatch and Youreka
Reshape marketing strategy for the company and its products
Own Business Development Representative team strategy and targets through the existing BDR team lead
Set strategy and run campaigns hands-on initially, then grow the marketing team
Assess and prioritize paid acquisition, lifecycle/email, organic, and other channels
Own the marketing automation and CRM stack
Generate and manage a healthy, measurable pipeline in partnership with sales
Identify converting segments, use cases, and messaging through testing and analysis
Sharpen demand-generation targeting and messaging
Share findings with Product Marketing to inform positioning
Build a content engine including website copy, case studies, and thought leadership
Manage an existing marketing team resource and define future role additions
Establish processes, reporting, and KPIs
Build a functioning marketing engine comprising team, tools, and process
Define data-backed marketing investment priorities and measurable pipeline/revenue contribution
Develop product positioning and messaging and support major product launches and market expansions
Report directly to the CEO

Requirements

What you’ll need

5–10 years of marketing experience including specific focus on demand generation and program definition
Startup-tested operator comfortable being hands-on and building programs with limited resources
Proven track record of owning a marketing function or team from an early stage
Proven, hands-on experience managing a demand-generation/marketing function is required
Experience managing a team on a sales-style compensation plan, such as a BDR, SDR, or inside-sales function, is a plus
Analytical, first-principles thinker able to diagnose which channels and tactics drive results
Strong written communicator able to turn technical or operational product value into compelling brand and content narratives
B2B SaaS experience preferred
Experience in field service, home services, or enterprise software is a plus

Benefits

Comp & perks

An amazing team focused on innovating and improving every day
Room for growth and an emphasis on talent development, including a professional development reimbursement program
A fun, casual team environment
A generous medical, dental, and vision package
Paid parental leave
401(k) with company match
Company-sponsored life insurance coverage
Short-term disability
Long-term disability
Wellness and adventure fund
Monthly personal Uber credits
Flexible Paid Time Off (PTO)
9 company holidays
Flexible work schedule
Annual bonus eligibility