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GTM Engineer – Growth & Sales Development
Aspire Software. Conduct cold calls to restaurant owners, managers, and decision-makers to generate qualified opportunities.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong analytical skills and a data-driven approach to optimize outbound sales strategies, including A/B testing and performance analysis. Proficient in CRM systems and digital productivity tools to enhance lead generation and customer engagement.
Highest-signal resume keywords
Outbound B2B Sales ExperienceCRM Systems ProficiencyA/B Testing Design and AnalysisData-Driven Problem SolvingSales Automation Tools Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationPerformance Metrics AnalysisSales Funnel OptimizationProspectingCampaign TargetingSQLPythonNo-Code Automation ToolsSales Engagement ToolsDigital Productivity Tools
Soft Skills
Excellent Communication SkillsStrong Organizational SkillsAttention to DetailWillingness to ExperimentAbility to Work Independently
Tools & Technologies
HubSpotSalesforceApolloInstantlyAI-Powered Sales Automation Tools
Industry Keywords
SaaS Business ModelsCustomer Acquisition EconomicsSales KPIsContinuous ImprovementCold Calling
Tech Stack
Tools & technologiesApolloPythonSQL
About the role
Key responsibilities & impact- Conduct cold calls to restaurant owners, managers, and decision-makers to generate qualified opportunities.
- Execute personalized outbound email campaigns and follow-up sequences.
- Book product demonstrations and meetings for the sales team.
- Identify potential customers through prospecting, research, and lead generation.
- Maintain accurate CRM records of prospect interactions and outcomes.
- Track and analyze outbound call and email campaign performance.
- Monitor sales KPIs including connection, response, conversion, attendance, qualification, and lead-to-customer rates.
- Build performance dashboards and reporting tools to identify trends and bottlenecks.
- Design and conduct structured A/B tests across calls, messaging, and follow-up sequences.
- Optimize the outbound sales funnel, ideal customer profiles, outreach timing, channels, and follow-up strategies.
- Develop automated prospecting and outreach workflows using AI tools and sales automation.
- Improve lead scoring, prospect segmentation, campaign targeting, and internal sales tools.
- Collaborate with engineering and leadership teams on sales workflows.
- Translate experiment results into recommendations, scripts, templates, and outreach playbooks.
- Identify and share top-performing sales practices.
- Support onboarding by documenting successful outreach strategies.
- Establish a culture of continuous improvement, experimentation, and accountability.
Requirements
What you’ll need- Strong analytical skills and a data-driven approach to problem-solving.
- Excellent communication skills and confidence conducting cold calls.
- Ability to analyze performance metrics and translate findings into practical improvements.
- Strong organizational skills and attention to detail.
- Willingness to experiment, learn from failures, and continuously improve.
- Ability to work independently and take ownership of measurable results.
- Comfort working in a fast-paced startup environment.
- Strong proficiency with spreadsheets, CRM systems, and digital productivity tools.
- Preferred: Experience in outbound B2B sales, sales development, growth marketing, or revenue operations.
- Preferred: Familiarity with CRM platforms and sales engagement tools.
- Preferred: Experience designing A/B tests and analyzing conversion funnels.
- Preferred: Knowledge of AI-powered sales automation tools.
- Preferred: Experience with HubSpot, Salesforce, Apollo, Instantly, or similar platforms.
- Preferred: Basic technical skills in SQL, Python, APIs, or no-code automation tools.
- Preferred: Understanding of SaaS business models and customer acquisition economics.