Product Growth Marketing Manager – Lifecycle & GTM Systems

Aspire Software

. Define and refine product positioning and value propositions with product leadership .

Posted 10/7/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM management, lifecycle marketing, and demand generation, with a strong focus on data enrichment and analytics. Capable of translating product features into effective messaging and executing targeted marketing campaigns across various channels.

Highest-signal resume keywords

CRM ManagementLifecycle MarketingDemand GenerationData EnrichmentFunnel Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle ProgramsLead ScoringBehavior-Triggered CampaignsDashboard BuildingSQLAPIsJavaScriptPython ScriptingPredictive ScoringMarketing Operations

Soft Skills

Project ManagementSystems ThinkingClear Writing

Tools & Technologies

CRMBI ToolsGTM Automation ToolsIn-App Engagement PlatformsTelemetry Tools

Certifications & Qualifications

CRM Certifications

Industry Keywords

B2B SaaSChildcareChild NutritionEducationGovernment Programs

Tech Stack

Tools & technologies

JavaScriptPythonSQL

About the role

Key responsibilities & impact

Define and refine product positioning and value propositions with product leadership
Translate product features and releases into audience-specific messaging for personas and segments
Execute launches through target segments, lifecycle and nurture workflows, in-app guides, sales sequences, and snippets
Create battlecards, talk tracks, and objection handling for Sales and Customer Growth teams
Manage the CRM as the system of record, including data model, properties, lifecycle stages, lists, segments, forms, and workflow automation
Maintain CRM data quality, governance, deduplication, field standards, deal stages, and documentation
Orchestrate CRM, app telemetry, data enrichment, and automation tools
Build enrichment workflows for firmographic, contact, and segment data
Design, deploy, and tune fit, intent, and product-usage scoring models using AI and predictive approaches
Own lead and account routing rules, handoff SLAs, alerts, speed-to-lead, and route conversion monitoring
Run demand-generation experiments and maintain a prioritized backlog and results log
Build campaigns, nurture tracks, and outbound sequences against enriched, scored segments
Own lifecycle programs for onboarding, activation, feature adoption, cross-sell, expansion, renewal, and win-back
Build behavior-triggered journeys combining CRM email and telemetry-driven in-app guides
Partner with Product and Customer Growth on adoption gaps and cross-sell opportunities
Maintain funnel stage definitions and conversion logic through closed-won, activation, and expansion
Build dashboards and recurring funnel reporting covering pipeline, conversion, velocity, channel and campaign performance, and product adoption
Set attribution and experiment measurement standards and recommend future investment based on results
Report to the VP of Revenue Operations and collaborate across Product, Sales, and Customer Growth

Requirements

What you’ll need

4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, GTM engineering, or a related B2B SaaS role
Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting
Experience partnering with product leadership to define positioning and value propositions and translating features into audience-specific messaging across campaigns, lifecycle programs, in-app experiences, and sales enablement
Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches
Track record of designing and running demand-generation experiments with clear hypotheses, success metrics, and documented outcomes
Experience building behavior-triggered lifecycle programs across email and in-app channels
Strong funnel reporting and analytics skills, including defining stages and conversion metrics, building dashboards, and working with spreadsheets or BI tools
Clear, concise writing for lifecycle copy, experiment readouts, and leadership summaries
Strong project management and systems thinking, with a habit of documenting work
Builder mentality and ability to move between strategy and hands-on execution
Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries preferred but not required
Experience with vertical SaaS, multi-product portfolios, or marketing to SMB, enterprise, or public-sector buyers preferred
CRM certifications or hands-on experience with CRM AI and data enrichment features preferred
Hands-on experience with in-app engagement or product adoption platforms preferred
Experience with enrichment and GTM automation tools preferred
Technical comfort with SQL, APIs and webhooks, or light JavaScript/Python scripting preferred
Comfort building AI-powered workflows for research, enrichment, scoring, and content variation preferred

Benefits

Comp & perks

Equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status