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Senior Marketing Manager – EHSQ
Aspire Software. Own the end-to-end product marketing strategy, including market research, competitive intelligence, customer insights, and positioning.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing with a focus on EHSQ, compliance, and operational SaaS. Proficient in developing go-to-market strategies, sales enablement materials, and multi-channel marketing campaigns while leveraging strong analytical and communication skills.
Highest-signal resume keywords
B2B Product Marketing ExperienceGo-To-Market Strategy OwnershipSales Enablement DevelopmentEHSQ Compliance KnowledgeMarketing Analytics Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging FrameworksCampaign OptimizationPerformance Metrics AnalysisTechnical Content Creation
Soft Skills
Analytical SkillsCommunication SkillsStorytelling Skills
Tools & Technologies
Adobe Creative SuiteFigmaAI Tools for Content Creation
Industry Keywords
EHSQComplianceRisk ManagementOperational SaaSQuality Management Workflows
About the role
Key responsibilities & impact- Own the end-to-end product marketing strategy, including market research, competitive intelligence, customer insights, and positioning.
- Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions.
- Partner with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations.
- Build and refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows.
- Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
- Develop product-focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions.
- Support partner programs and cross-sell strategies across TAG’s portfolio companies.
- Execute multi-channel product marketing campaigns across email, paid ads, LinkedIn, and web.
- Analyze performance metrics and optimize product marketing effectiveness.
- Represent EHSQ user needs, industry regulations, and operational realities internally.
- Develop and execute integrated multi-channel campaigns to generate qualified pipeline and support revenue growth.
- Define, track, and optimize marketing KPIs, including MQLs, SQLs, conversion rates, pipeline contribution, and campaign ROI.
- Perform other related duties as required.
Requirements
What you’ll need- Proven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS.
- Demonstrated ownership of full go-to-market strategy, from planning through execution.
- Strong command of product positioning, messaging frameworks, and category development.
- Experience collaborating with Product, R&D, UX, and technical teams.
- Hands-on experience developing sales enablement, technical collateral, and product demos.
- Experience launching new products, modules, or brands.
- Strong analytical, communication, and storytelling skills for both technical and commercial audiences.
- Ability to operate across multiple products and business units simultaneously.
- Experience with EHSQ, compliance, risk, operations, or regulatory software.
- Background working with environmental, safety, or quality management workflows.
- Proficiency with Adobe Creative Suite and working knowledge of Figma.
- Hands-on use of AI tools for content creation, research, and workflow automation.
- Experience producing demo videos, product walkthroughs, and technical explainers.
- Solid understanding of marketing analytics and product performance metrics.
- Strong aptitude for quickly learning new enterprise applications and technical environments.
Benefits
Comp & perks- Competitive salary aligned to experience and market.
- Employee profit sharing plan.
- Fully remote.
- Comprehensive health, dental and vision insurance.
- High ownership and autonomy across product marketing initiatives.
- Opportunity to work directly with leadership in a fast-paced environment.
- Fast-growing environment with strong long-term career development potential.