Marketing and Business Development Manager

ASSA ABLOY Opening Solutions

. Assist in developing and executing marketing activities for Traka’s Asia business .

Posted 10/28/2026full-timeCheung Sha Wan • Hong KongMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies tailored to regional business objectives, with a strong focus on digital marketing, content creation, and performance tracking. Proficient in market research and competitor analysis to identify growth opportunities and optimize marketing initiatives.

Highest-signal resume keywords

Digital Marketing ExperienceMarket Research SkillsSEO And PPC Campaign KnowledgeCRM Experience With SalesforceContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign CreationPerformance TrackingCopywritingProofreadingEvent CoordinationSales AdministrationExpense TrackingBudget MonitoringQuotations PreparationProposal Development

Tools & Technologies

SalesforceSocial Media ManagementEmail MarketingWebsite UpdatesSEO ToolsPPC Tools

Industry Keywords

Market TrendsCompetitor AnalysisData CentresHealthcareTransportationTrade ShowsWebinarsCo-Marketing InitiativesCustomer Lead DatabasesOperational Reporting

About the role

Key responsibilities & impact

Assist in developing and executing marketing activities for Traka’s Asia business
Coordinate regional marketing initiatives with the global marketing strategy
Research market trends and competitor activities to identify growth opportunities
Collaborate with marketing, sales, product development, and ASSA ABLOY group marketing teams
Create and manage brochures, white papers, case studies, presentations, newsletters, and other marketing materials
Develop sector-specific content and campaigns for data centres, healthcare, transportation, and other regional focus sectors
Track and report campaign performance metrics
Manage social media accounts, email marketing, LinkedIn posts, blogs, and website updates
Optimize SEO and PPC campaigns and monitor return on investment
Coordinate trade shows, partner events, webinars, and related logistics and follow-up
Support co-marketing initiatives with channel partners
Support proposal preparation and tender submissions
Maintain the marketing materials library, brand consistency, and customer lead databases
Manage generated leads and register opportunities in company systems
Monitor competitor activity and maintain comparison matrices
Create customer questionnaires and provide market insights and reports
Prepare quotations, purchase orders, invoices, and sales orders
Coordinate delivery schedules and maintain Salesforce records
Track project documentation and approvals
Support accounts receivable tracking, collections follow-up, expense tracking, and budget monitoring
Prepare monthly marketing operational reports

Requirements

What you’ll need

Experience/qualification level indicated as Associate
Ability to develop and execute marketing activities supporting Traka’s Asia business objectives
Market research, competitor analysis, and industry research skills
Marketing campaign creation, execution, and performance tracking
Copywriting and proofreading skills
Digital marketing experience, including social media, email marketing, LinkedIn, and website updates
SEO and PPC campaign knowledge
Event, webinar, trade show, and partner marketing coordination
Content development, including brochures, white papers, case studies, presentations, newsletters, and proposals
CRM experience, specifically Salesforce
Sales administration experience, including quotations, purchase orders, invoices, sales orders, and delivery coordination
Experience with expense tracking, budget monitoring, and operational reporting

Benefits

Comp & perks

Regular feedback, training, and development opportunities
Diverse and inclusive team environment
Opportunities to grow the role locally, regionally, or internationally