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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing integrated marketing campaigns across digital and offline channels, with a strong focus on SEO, email marketing, and performance analysis. Proficient in managing social media platforms and utilizing marketing automation tools to enhance customer engagement and lead generation.
Highest-signal resume keywords
Integrated Marketing CampaignsSEO OptimizationEmail MarketingDigital Advertising ManagementProject Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign ExecutionMarketing AnalyticsContent CreationCRM ManagementAdobe InDesignGoogle AdsSEO ToolsGA4Google Tag Manager
Soft Skills
Strong CommunicationCopywritingAnalytical SkillsHighly OrganizedTime Management
Tools & Technologies
Meta Advertising PlatformGoogle Advertising PlatformTikTok Advertising PlatformMicrosoft OfficeCRM Platforms
Industry Keywords
Marketing InitiativesBrand CampaignsLead GenerationCustomer EngagementMarket Research
About the role
Key responsibilities & impact- Report to the Marketing Manager
- Plan, execute, and optimize integrated marketing initiatives for Yale, ASSA ABLOY, and other global portfolio brands across the Middle East region
- Plan and execute integrated 360° marketing campaigns across digital, offline, and partner channels
- Support product launches, brand campaigns, promotional activities, and customer engagement initiatives
- Manage marketing projects from planning through execution
- Manage Yale and ASSA ABLOY social media channels, including content planning, publishing, and audience engagement
- Execute email marketing, marketing automation, SEO, and paid advertising campaigns such as Google Ads
- Support lead generation and customer acquisition programs
- Track, analyze, and report digital campaign performance and recommend improvements
- Maintain and update websites, landing pages, blogs, e-catalogues, and e-commerce product content
- Implement and optimize SEO and AEO strategies
- Create, update, and localize brochures, catalogues, presentations, videos, newsletters, and sales tools
- Ensure consistent implementation of brand guidelines
- Conduct market, customer, and competitor research
- Analyze marketing performance and campaign ROI and prepare monthly marketing reports
- Support exhibitions, customer events, trade shows, and marketing activations
- Coordinate with internal teams, regional and global stakeholders, agencies, vendors, and external partners
- Assist with merchandising, point-of-sale materials, and brand visibility initiatives
- Maintain marketing databases and CRM records
- Manage marketing calendars, schedules, and administrative activities
- Support the regional brand showroom and marketing assets
- Develop and execute CRM lead nurturing programs
- Plan, create, and optimize email campaigns and monitor performance
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- 3-5 years of marketing experience, with exposure to digital marketing and campaign execution
- Hands-on experience managing Meta, Google, and TikTok advertising platforms
- Proficiency in Adobe InDesign
- Knowledge of Adobe Illustrator and Photoshop is an advantage
- Familiarity with GA4, Google Tag Manager, Google Search Console, SEO tools, and CRM platforms
- Strong communication, copywriting, analytical, and project coordination skills
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
- Fluent in written and spoken English
- Arabic is an advantage
- Highly organized and detail-oriented, with strong multitasking and time management skills
- Ability to deliver high-quality work within agreed timelines in a fast-paced environment
Benefits
Comp & perks- Regular feedback, training, and development opportunities
- Diverse and inclusive teams
- Career growth opportunities locally, regionally, or internationally