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Marketing Specialist
ASSA ABLOY Opening Solutions. Plan, coordinate, and execute tradeshows, industry events, and customer-facing marketing activities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing marketing events, managing logistics, and creating impactful marketing materials. Proficient in analyzing performance metrics to enhance engagement and lead generation.
Highest-signal resume keywords
Event PlanningLogistics ManagementMarketing Collateral DevelopmentPerformance Metrics AnalysisProject Ownership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingEvent ExecutionVendor ManagementBudget ManagementDigital Asset Creation
Soft Skills
Time ManagementCommunicationCollaborationAttention to DetailFlexibility
Certifications & Qualifications
Forklift Certification
Industry Keywords
TradeshowsCustomer-Facing MarketingSales EnablementProduct LaunchesEngagement Improvement
About the role
Key responsibilities & impact- Plan, coordinate, and execute tradeshows, industry events, and customer-facing marketing activities
- Manage event logistics, including booth coordination, promotional materials, vendor relationships, shipping, and on-site support
- Develop and maintain marketing collateral, presentations, digital content, and sales enablement materials
- Collaborate with Product Management, Sales, and Training teams to support product launches, campaigns, and customer communications
- Track and analyze marketing and event performance metrics
- Provide recommendations to improve engagement, lead generation, and return on investment
- Proactively identify and implement process improvements through technology, collaboration, and best practices
- Perform other responsibilities as needed
Requirements
What you’ll need- Bachelor’s degree in marketing or a related field or 2+ years of professional marketing experience
- Experience planning and executing events, managing logistics, vendors, budgets, and promotional activities
- Ability to create marketing and sales materials in partnership with product management and sales teams
- Excellent time-management skills and comfort working in a deadline-driven environment
- Ability to deliver production-ready digital assets in a wide variety of formats
- Forklift certification preferred or willingness to obtain certification to support trade show setup, teardown, and event logistics
- Ability to lift 40 pounds and perform physical tasks associated with event support and material distribution
- Demonstrated ability to own a project from concept to launch
- Excellent written and verbal communication skills with high attention to detail and accuracy
- Ability to be flexible, collaborative, and take on a variety of responsibilities
- Travel required: 11%-30%
Benefits
Comp & perks- Regular feedback, training, and development opportunities
- Opportunities to grow the role locally, regionally, or internationally