Regional Product Marketing Manager

ASSA ABLOY Opening Solutions

. Implement the product strategy for HID Global’s physical access control solutions readers .

Posted 10/5/2026full-timeDubai • United Arab EmiratesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and management within the physical security domain, with a strong focus on access control systems and market analysis. Proven ability to launch products globally and drive growth through strategic pricing and channel strategies.

Highest-signal resume keywords

Product MarketingPhysical Security ExpertiseAccess Control SystemsSAFe MethodologyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchMarket AnalysisCompetitive AnalysisData AnalysisPricing Strategy

Soft Skills

Consensus BuildingCommunication

Certifications & Qualifications

Bachelor's Degree in Marketing

Industry Keywords

Physical Access ControlMarket RequirementsCustomer NeedsChannel StrategiesProduct Roadmap

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Implement the product strategy for HID Global’s physical access control solutions readers
Define market requirements and business opportunities
Own the high-level product roadmap and be accountable for its execution
Act as the voice of partners and end users to product management, cloud services, and the wider organization
Collect, analyze, and report on customer needs and market trends
Conduct end-user and channel surveys, competitive analysis, and industry analysis
Educate the organization on reader products and serve as the center of competency for market knowledge, market sizing, and customer profiles
Define prospect, channel, and end-user decision criteria and position HID readers against competitors
Define, implement, and evolve pricing strategy for reader products
Develop product data for promotion through various channels
Develop and execute new reader product launch programs, including target markets, positioning, competitive analysis, collateral, white papers, training, presentations, pricing, and promotion
Analyze long-term market direction and influence external analysts to adopt and value HID Global’s direction
Lead relationships within the physical access control market regarding standards, policies, and technology adoption
Review and report on segment and geographical business performance, including revenue, product mix, and margin trends
Advise the organization on improvements to drive growth and profitability
Generate and implement channel strategies with sales and marketing, including pricing and discount strategies

Requirements

What you’ll need

Minimum of bachelor’s degree in marketing or other relevant discipline
Candidates with equivalent education plus relevant work experience may also be considered
Minimum 5+ years product marketing or product management related positions
Proven ability to successfully launch products and services on a global basis
Strong expertise in the area of physical security
Understanding of access control systems
Experience operating in a product development team using SAFe for Lean Enterprises methodology
Proven capability of cross-functional collaboration and ability to gain consensus
Data and analysis driven
Applicants must be currently and legally authorized to reside and work in the United Arab Emirates
Immigration sponsorship is not available
International relocation or remote work arrangements outside of the United Arab Emirates will not be considered

Benefits

Comp & perks

Competitive salary and rewards package
Competitive benefits and annual leave offering, allowing for work-life balance
A vibrant, welcoming & inclusive culture
Extensive career development opportunities and resources
Flexible work environment
Flexible work arrangements, job sharing or part-time work opportunities
Regular feedback, training, and development opportunities