Regional Product Marketing Manager

ASSA ABLOY Opening Solutions

. Own structured market and competitive insight for the assigned remit .

Posted 11/10/2026full-timeRemote • United Kingdom, France, Germany, PolandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and management within the physical access control and security technology sectors, with a strong ability to translate market insights into actionable product strategies and go-to-market plans. Proficient in leading cross-functional teams and managing product lifecycles across European markets.

Highest-signal resume keywords

Product MarketingProduct ManagementCross-Functional LeadershipMarket AnalysisEuropean Market-Access Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Requirements DevelopmentGo-To-Market PlanningCompetitive AnalysisBusiness Case DevelopmentPricing StrategyLifecycle ManagementMarket ValidationProduct PositioningAnalytical SkillsTechnical Understanding

Soft Skills

Strong CommunicationPresentation SkillsTraining SkillsIndependent WorkPrioritization

Tools & Technologies

PLMSAFeSales ToolsMarket Research ToolsCRM Systems

Industry Keywords

Physical Access ControlIdentity SecurityMarket-Access RequirementsEuropean RegulationsChannel Partner Management

About the role

Key responsibilities & impact

Own structured market and competitive insight for the assigned remit
Identify product gaps, competitive differentiation and growth opportunities across PACS products and solutions
Translate market findings into product marketing plans, portfolio recommendations and commercial or product actions
Lead voice-of-customer activities and translate validated needs into product requirements, use cases, acceptance criteria and business cases
Maintain assigned requirements within the consolidated European backlog and engage with HQ Product Management and R&D through PLM / SAFe processes
Track decisions and commitments, resolve open questions and close feedback loops
Develop product positioning, value propositions and regional go-to-market plans
Define target segments, use cases, partner requirements and localization needs
Develop pricing and packaging recommendations with Product Management and commercial leaders
Lead product marketing delivery for product introductions from market validation and launch planning through enablement, market introduction and post-launch adoption
Coordinate with Sales, Marketing, Sales Engineering and Operations on launches and corrective actions
Evaluate product performance, customer feedback and competitive gaps beyond launch
Develop recommendations for regional adaptations, localization, migration and portfolio improvements
Own workstreams for product changes, replacements and end-of-life transitions
Deliver product messaging, sales tools, training and partner education
Develop demonstrations and presentations with Sales Engineering
Identify regional and country-specific market-access requirements and manage related evidence or certification workstreams
Own assigned collateral, presentations, campaign briefs and partner communications
Work with European Marketing on creative production, campaigns and events
Represent HID in selected customer, partner and industry engagements, including presentations and conferences
Contribute product expertise to the Consultants / Architects & Engineers program
Agree objectives and priorities with the Director and maintain plans, decisions, risks and next steps
Review requirements quality, launch readiness, product adoption, enablement effectiveness and agreed improvements
Lead cross-functional workstreams within the approved mandate and escalate material trade-offs with recommendations

Requirements

What you’ll need

Bachelor's degree in Engineering, Computer Science, Business, Marketing or a related discipline, or equivalent relevant professional experience
Substantial experience in product marketing, product management or a closely related commercial role within physical access control, identity, security or a comparable technology business
Demonstrated ability to translate customer and market needs into product requirements, differentiated positioning, go-to-market plans and successful product adoption
Strong technical and commercial understanding
Ability to interpret specifications, evaluate competitive offerings and develop credible business cases
Experience working directly with product development, sales and marketing teams in an international matrix organization
Experience leading cross-functional workstreams through expertise and influence
Ability to work independently and prioritize effectively
Strong analytical, written, presentation and training skills
Experience spanning access-control hardware, credentials, mobile or wallet solutions, controllers and associated software or services
Experience with regional product adaptations, lifecycle management and launches across multiple European markets
Familiarity with European market-access, certification and regulated-customer requirements
Familiarity with PLM / SAFe product-planning processes
Experience working with channel partners, consultants and specifiers
Additional European languages and relevant industry relationships
Applicants must be currently and legally authorized to reside and work in the hiring country
Immigration sponsorship is not available

Benefits

Comp & perks

Competitive salary and rewards package
Competitive benefits and annual leave offering, allowing for work-life balance
Flexible work environment
Extensive career development opportunities and resources
Regular feedback, training, and development opportunities
Vibrant, welcoming and inclusive culture
Global team participation
Equal opportunity and inclusive workplace
Travel required: 11%-30%