Regional Sales Manager – Linen Management Solutions

ASSA ABLOY Opening Solutions

. Own direct sales growth within the assigned EMEA territory, primarily targeting luxury and full-service hotels, resorts, hotel management companies, and selected ownership groups .

Posted 9/23/2026full-timeRemote • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales within the hospitality technology sector, with a strong focus on consultative solution selling, territory planning, and relationship management. Proficient in utilizing Salesforce and Microsoft 365 for effective sales processes and pipeline management.

Highest-signal resume keywords

B2B Sales ExperienceConsultative Solution SellingSalesforce ProficiencyHospitality Technology KnowledgeTerritory Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales GrowthPipeline DevelopmentROI Case DevelopmentNegotiationObjection HandlingBusiness Case DevelopmentOpportunity QualificationRFID Technology KnowledgeInventory Management WorkflowsCommercial Laundry Solutions

Soft Skills

Hunter MentalityTime ManagementAccount PrioritizationRelationship BuildingCollaboration

Tools & Technologies

SalesforceMicrosoft 365Virtual Presentation ToolsProspecting Tools

Industry Keywords

Hospitality MarketHotel OperationsLinen ServicesCommercial LaundryEMEA TerritoryStakeholder EngagementMarket TrendsCustomer InsightsTextile Services

About the role

Key responsibilities & impact

Own direct sales growth within the assigned EMEA territory, primarily targeting luxury and full-service hotels, resorts, hotel management companies, and selected ownership groups
Build and convert qualified pipeline through outbound prospecting, industry relationships, referrals, installed base opportunities, and inbound demand
Sell HID Acuity and Invotion Linen Management solutions according to customer operational needs and priorities
Lead discovery with hotel operations, finance, procurement, IT, and ownership stakeholders
Quantify pain points, define requirements, and establish measurable business outcomes
Reach economic buyers early, confirm decision criteria and funding, map buying processes, and maintain mutual action plans
Develop ROI cases, proposals, demonstrations, site assessments, and pilots
Coordinate internal resources for solution design, technical validation, pricing, contracting, and implementation handoff
Develop regional commercial laundries and linen suppliers as a secondary channel
Sell HID RFID textile tags and build referral relationships
Identify partner-led hospitality opportunities and coordinate national or multi-country accounts with Sales leadership
Maintain accurate Salesforce activity, pipeline stages, close plans, and forecasts
Deliver against quarterly and annual revenue targets
Represent HID at hospitality and textile-services events
Monitor competitors and market trends and share customer insights to improve go-to-market execution and product positioning

Requirements

What you’ll need

At least five years of successful B2B sales experience in hospitality technology, hotel operations solutions, commercial laundry, linen services, or a closely related field
Established relationships within the EMEA hotel market are strongly preferred
Relevant commercial laundry or linen-supplier relationships are an advantage
Experience managing long-cycle, multi-stakeholder opportunities involving software, hardware, services, and operational change
Knowledge of linen, laundry, RFID, or inventory-management workflows is hugely advantageous
Bachelor's degree or equivalent combination of education and relevant commercial experience
Demonstrated hunter mentality and a record of converting complex new-business opportunities
Strong understanding of hotel operations and credibility engaging general managers, rooms and housekeeping leaders, finance, procurement, IT, and ownership stakeholders
Consultative solution-selling skills, including discovery, value quantification, business-case development, objection handling, negotiation, and closing
Ability to qualify opportunities and focus on accounts with a credible path to revenue
Ability to create demand for a developing solution category and translate operational pain into a funded transformation initiative
Experience selling across multiple countries and cultures
Strong territory planning, account prioritization, and time-management skills
Disciplined use of CRM, sales process, prospecting tools, forecasting, and performance metrics
Proficiency with Salesforce or a comparable CRM
Proficiency with Microsoft 365 applications and virtual presentation, collaboration, and prospecting tools
Ability to learn and confidently demonstrate HID Textile Services software, hardware, and RFID-enabled workflows
Applicants must be currently and legally authorized to reside and work in the hiring country
Immigration sponsorship is not available

Benefits

Comp & perks

Competitive salary and rewards package
Competitive benefits and annual leave offering, allowing for work-life balance
Flexible work environment
Extensive career development opportunities and resources
Flexible work arrangements
Job sharing or part-time work options
Regular feedback, training, and development opportunities
Diverse, equitable, and inclusive workplace
Disability accommodations available during the application process and for essential job functions