Senior Manager, Marketing

ASSA ABLOY Opening Solutions

. Own the annual marketing strategy and operating plan for Textile Services .

Posted 9/24/2026full-timeAustin • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing B2B marketing strategies that drive revenue growth, with a strong focus on hospitality and textile services. Proficient in managing integrated marketing campaigns, customer segmentation, and vendor relationships to enhance brand visibility and market positioning.

Highest-signal resume keywords

B2B MarketingIntegrated Marketing CampaignsHospitality MarketingDemand GenerationVendor Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentContent CreationDigital MarketingEmail MarketingLead GenerationMarket AnalysisSales EnablementProject ManagementCustomer SegmentationPerformance Reporting

Soft Skills

LeadershipCoachingCollaborationCommunicationStrategic Thinking

Tools & Technologies

RFID TechnologySaaSMarketing AutomationWebinar PlatformsContent Management Systems

Industry Keywords

Textile ServicesCommercial LaundryLinen RentalHospitalityOperational Services

About the role

Key responsibilities & impact

Own the annual marketing strategy and operating plan for Textile Services
Translate business priorities into campaigns, assets, and execution plans
Develop understanding of hotel operations and the linen ecosystem
Shape customer segmentation, account-based priorities, and channel/partner marketing
Lead, coach, and develop marketing professionals
Develop and run integrated digital, email, social, content, webinar, event, and partner campaigns
Create and improve web content, landing pages, email journeys, social content, lead magnets, and campaign reporting
Lead commercial projects including customer videos, case studies, testimonials, product demonstrations, and thought leadership content
Establish campaign dashboards and lead-management rhythms with Sales
Manage agencies, freelancers, and production partners
Develop messaging and value propositions for hospitality, laundry, linen rental, and linen supply audiences
Create sales enablement materials including pitch decks, brochures, ROI tools, use cases, competitive positioning, proposal content, and customer references
Support launches and adoption campaigns for linen management, uniform management, RFID hardware, and tags
Build co-marketing and referral activation programs with strategic partners
Monitor market trends, customer pain points, competitive activity, and buyer decision dynamics
Use customer and campaign insights to improve positioning, targeting, content, and investment decisions
Strengthen Textile Services visibility through events, trade media, webinars, customer advocacy, and industry communities
Manage marketing budgets, vendors, and project performance

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline; equivalent relevant experience may be considered
Minimum 6 years of experience in B2B marketing, demand generation, integrated marketing, or business unit marketing
Demonstrated success developing and executing marketing programs that support revenue growth and pipeline generation
Experience marketing into hospitality is required
Experience with hotel operators, ownership groups, management companies, or hotel technology/services
Experience in commercial laundry, linen rental, linen/textile supply, laundry equipment, or a closely related operational-services market is strongly preferred
Ability to market complex solution sales with long buying cycles and multiple stakeholders
Experience with RFID, SaaS/software, automation, or operational technology is a plus
Hands-on digital marketing programs and content projects, including video or other multimedia production
Experience managing external agencies, freelancers, and vendors
Applicants must be currently and legally authorized to reside and work in the hiring country
Immigration sponsorship is not available
International relocation or remote work arrangements outside of the hiring country will not be considered

Benefits

Comp & perks

Competitive salary and rewards package
Competitive benefits and annual leave offering, allowing for work-life balance
Flexible work environment
Extensive career development opportunities and resources
Regular feedback, training, and development opportunities
Diverse, inclusive, and welcoming culture
Accommodation assistance for applicants with disabilities during the application process or essential job functions
Travel required: 0%-10%