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ASSAI

Marketing Analytics Consultant

ASSAI

. Conduct statistical analyses, regressions, and projections to explain and anticipate variations in sales, margins, and competitiveness .

Posted 9/29/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in statistical analysis, experimental design, and data-driven decision-making within the Retail and Trade Marketing sectors. Proficient in creating executive dashboards and translating complex data into actionable insights for senior leadership.

Highest-signal resume keywords
Statistical AnalysisA/B TestingSalesforceTableauPython

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Regression AnalysisHypothesis TestingExperimental DesignMarketing Mix ModelingData Validation
Soft Skills
CommunicationStorytellingCollaboration
Tools & Technologies
Power BIGitDatabricksBigQueryAzure
Industry Keywords
RetailCPGTrade MarketingRetail MediaKPI

Tech Stack

Tools & technologies
AzureBigQueryPythonSQLTableau

About the role

Key responsibilities & impact
  • Conduct statistical analyses, regressions, and projections to explain and anticipate variations in sales, margins, and competitiveness
  • Design tests and experiments (A/B testing, difference-in-differences, among others) to measure the incremental impact of Trade Marketing and Retail Media initiatives
  • Define and standardize the department’s metrics and KPIs (ROAS/ROI, market share, reach, frequency, and elasticities)
  • Create executive dashboards and present findings to senior leadership with clarity and compelling storytelling
  • Translate analyses into recommendations on budget allocation, channels, assortment, pricing, and promotions
  • Validate data sets with IT and ensure the documentation and reliability of analyses
  • Contribute to the development of departmental processes and standards and to the implementation of new tools
  • Serve as the liaison between Sales, Marketing, Trade Marketing, and IT, managing priorities and expectations

Requirements

What you’ll need
  • Degree in Statistics, Production Engineering, Economics, Mathematics, Data Science, or a related field
  • Solid experience in Analytics applied to Retail, CPG, Trade Marketing, and/or Retail Media
  • Strong command of applied statistics, including hypothesis testing, regression analysis, and experimental design
  • Experience with Salesforce, Tableau, and Power BI
  • Ability to communicate technical concepts to non-technical audiences
  • Preferred: proficiency in Python and SQL
  • Preferred: experience with Marketing Mix Modeling (MMM) and advanced causal methods
  • Preferred: postgraduate degree or master’s degree in a quantitative field
  • Preferred: experience establishing departments or processes from the ground up
  • Preferred: knowledge of Git and cloud environments (Databricks, BigQuery, Azure, or similar platforms)
  • Preferred: intermediate or advanced English proficiency

Benefits

Comp & perks
  • Medical and dental insurance
  • Assaí shopping voucher
  • Meals provided at the workplace
  • Extended maternity leave
  • Transportation allowance
  • Partnerships with Wellhub and TotalPass fitness programs
  • Career development plan