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ASSAI

Senior Product Analyst – Lifecycle

ASSAI

. Collaborate on the development of new loyalty products and services, from conception through launch.

Posted 10/14/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management and customer journey mapping, with a strong focus on loyalty programs and data analysis to drive engagement and retention. Proficient in collaborating across teams to launch innovative products that meet user expectations and market needs.

Highest-signal resume keywords
Product ManagementCustomer Journey MappingData AnalysisProject ManagementAgile Methodologies

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Data AnalysisProduct ManagementProject ManagementA/B TestingMarket AnalysisCustomer EngagementLoyalty ProgramsAutomated CommunicationFinancial Data HandlingFeature Launch
Soft Skills
CollaborationCommunicationProblem-SolvingInnovationCustomer Focus
Tools & Technologies
AgileScrumJira
Industry Keywords
Loyalty ProgramsCustomer RetentionMarket TrendsValue PropositionChurn Analysis

About the role

Key responsibilities & impact
  • Collaborate on the development of new loyalty products and services, from conception through launch.
  • Support the launch of new features and products by translating technical specifications into clear value propositions for the market.
  • Work closely with Product and UX teams to ensure the customer voice is reflected throughout development.
  • Map the customer journey to create automated and personalized communication journeys.
  • Ensure effective onboarding, encourage recurring use of key features, and anticipate churn behaviors through win-back campaigns.
  • Use data to analyze cohorts and usage behavior, identifying correlations with long-term loyalty.
  • Conduct A/B tests on communications and offers to optimize conversion and engagement rates.
  • Conduct market analyses to identify trends, opportunities, and customer needs.
  • Ensure loyalty products deliver meaningful value and meet user expectations.
  • Collaborate with Marketing, Technology, Operations, and Customer Service teams.
  • Identify and propose innovations and improvements to loyalty products.

Requirements

What you’ll need
  • Bachelor’s degree in Business Administration, Marketing, Product Management, Economics, or a related field.
  • Experience handling large volumes of transactional and financial data.
  • Experience in product management, preferably within loyalty programs or related areas.
  • Experience in project management, with the ability to coordinate multiple initiatives simultaneously and meet deadlines.
  • Familiarity with product management tools and methodologies, such as Agile, Scrum, Jira, and others.

Benefits

Comp & perks
  • Medical and dental insurance
  • Assaí shopping voucher
  • On-site meals
  • Extended maternity leave
  • Transportation allowance
  • Partnerships with Wellhub and TotalPass fitness networks
  • Career development plan