Marketing Manager

Asset Living

. Provide strategic marketing support and insight to a portfolio of properties .

Posted 9/24/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing innovative marketing strategies, analyzing performance metrics, and providing training to enhance leasing and marketing efforts. Proficient in utilizing digital marketing platforms and property management software to drive occupancy and engagement.

Highest-signal resume keywords

Marketing Strategy DevelopmentData Analysis and ReportingDigital Marketing PlatformsProperty Management SoftwareStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Plan ImplementationPerformance Data AnalysisKPI DevelopmentCreative Campaign DevelopmentProblem-Solving Abilities

Soft Skills

Organizational SkillsMultitaskingTeam CollaborationAttention to DetailIndependent Work

Tools & Technologies

YardiOnesiteEntrataRent DynamicsKnock

Industry Keywords

Real Estate MarketingLeasing PerformanceConsumer Digital ExperienceMarketing SupportOccupancy Goals

About the role

Key responsibilities & impact

Provide strategic marketing support and insight to a portfolio of properties
Collaborate with operational leadership to establish and execute marketing efforts
Develop and implement innovative marketing plans and strategies
Analyze leasing and marketing performance
Prepare and provide performance data reports to operational leadership and clients
Recommend and oversee short-term and long-term goals using timelines, benchmarks, and KPIs
Participate in scheduled calls with operational leadership and clients to review community marketing performance
Provide leasing and marketing training and best practices to onsite teams
Create marketing ideas and campaigns for prospects, resident referrals, resident events, and social media
Create 30-60-90-day marketing action plans for properties not meeting occupancy goals
Present recommendations, ideas, and strategies to operations and ownership, including pros, cons, risks, and rewards
Travel approximately 50% annually for property visits, conferences, training, and business activities

Requirements

What you’ll need

Bachelor's degree in marketing, communications, or a related field
Proven experience in marketing support or a similar role
Strong written and verbal communication skills
Knowledge of consumer/user digital experience
Familiarity with online digital marketing platforms
Excellent organizational skills with the ability to multitask and prioritize effectively
Creative mindset with a keen eye for detail
Strong analytical and problem-solving abilities
Ability to work independently and collaboratively in a team environment
Travel estimated at 50% of work time annually
Preferred: 3-5 years marketing experience directly supporting marketing manager responsibilities, including paid digital media, marketing strategy, and data-driven decision making
Preferred: Experience in real estate property management
Preferred: Experience with property management software such as Yardi, Onesite, and Entrata
Preferred: Experience with industry-related CRMs such as Rent Dynamics and Knock

Benefits

Comp & perks

Travel opportunities for property visits, conferences, training sessions, and other business-related activities
Opportunities to grow as the company grows
Collaborative workplace culture
Professional development through training and best-practice sharing