Asset Living

General

• Manage leasing, marketing, and training for a portfolio of student housing communities
• Work with Corporate Operations, Marketing, Community Managers, and staff to set leasing goals and develop strategic marketing plans
• Lead leasing teams and achieve effective leasing, marketing, and positive resident relations
• Ensure leasing techniques, follow-up procedures, lease documentation, and reporting systems are effective and accurate
• Audit lease files and address resident complaints, concerns, and requests
• Develop resident retention programs, promotions, newsletters, and resident functions
• Show, lease, and move in prospective residents
• Develop relationships with business contacts and vendors
• Mentor team members on leasing and marketing skills and model customer service techniques
• Monitor company and regional performance, industry topics, resident satisfaction, social media, and online campaigns
• Develop marketing communications and assist with annual marketing plans, budgets, campaigns, design, and outreach
• Monitor leasing and renewal progress and supervise leasing and renewal events
• Maintain product, competition, and market knowledge and complete weekly market survey reports
• Assist with hiring, training, coaching, counseling, and supervision of on-site staff
• Conduct on-site and remote training, outreach training, follow-ups, social media branding training, and SharePoint training content development
• Travel approximately 75% annually for property visits, conferences, training, and other business activities

Regional Leasing Specialist

Director

• Provide strategic leadership and operational excellence across a portfolio of multifamily or student housing communities
• Lead leasing, marketing, training, and client communication to achieve leasing, resident satisfaction, and financial performance goals
• Maintain communication with clients, SVPs, Regional Managers, ownership groups, vendors, and internal teams
• Represent the company in ownership meetings and contribute to strategic discussions and business expansion opportunities
• Develop and implement marketing and leasing strategies aligned with company goals and local market dynamics
• Drive preleasing performance and monitor leasing velocity and marketing ROI
• Evaluate marketing technologies and third-party platforms
• Mentor, train, and coach RLTDs and onsite teams through site visits, performance analysis, and portfolio-wide training
• Oversee resident retention programs and guide teams in addressing resident concerns
• Analyze market, leasing, marketing, customer experience, and survey data
• Collaborate on budgeting, revenue forecasting, and marketing plans
• Ensure accurate and timely leasing and marketing reporting
• Manage vendor relationships and evaluate partnerships to maximize ROI and leasing results
• Travel regularly for site visits, client meetings, and team development

Senior Director, Regional Leasing – Training

Marketing

• Provide strategic marketing support and insight to a portfolio of properties
• Collaborate with operational leadership to establish and execute marketing efforts
• Develop and implement innovative marketing plans and strategies
• Analyze leasing and marketing performance
• Prepare and provide performance data reports to operational leadership and clients
• Recommend and oversee short-term and long-term goals using timelines, benchmarks, and KPIs
• Participate in scheduled calls with operational leadership and clients to review community marketing performance
• Provide leasing and marketing training and best practices to onsite teams
• Create marketing ideas and campaigns for prospects, resident referrals, resident events, and social media
• Create 30-60-90-day marketing action plans for properties not meeting occupancy goals
• Present recommendations, ideas, and strategies to operations and ownership, including pros, cons, risks, and rewards
• Travel approximately 50% annually for property visits, conferences, training, and business activities

Regional Leasing Specialist

Senior Director, Regional Leasing – Training

Marketing Manager