Director of Content and Communications

Associations International

. Develop and lead a global, omnichannel content strategy aligned with ICF’s brand, audience needs, and organizational priorities .

Posted 10/27/2026full-timeRemote • Kentucky • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading global content strategies that align with brand and audience needs, while effectively managing editorial processes and team development. Proficient in leveraging SEO, AEO, and generative AI tools to enhance content discoverability and performance metrics.

Highest-signal resume keywords

Content Strategy DevelopmentSEO KnowledgeGenerative AI FamiliarityEditorial LeadershipPerformance Data Interpretation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Lifecycle ManagementMessaging Framework CreationProject PrioritizationContent GovernanceContent Management SystemsEmail Marketing AutomationAnalyticsKPI EstablishmentContent Architecture ImprovementCross-Functional Initiative Leadership

Soft Skills

Coaching and DevelopmentCollaborationChange ManagementOrganizational SkillsProblem-Solving

Tools & Technologies

Generative AI ToolsEmail Marketing PlatformsAnalytics ToolsContent Management Systems

Industry Keywords

Integrated Marketing CommunicationsProfessional CoachingStakeholder EngagementMember-Based OrganizationsGlobal Stakeholder Communities

About the role

Key responsibilities & impact

Develop and lead a global, omnichannel content strategy aligned with ICF’s brand, audience needs, and organizational priorities
Lead editorial planning, project prioritization, resource allocation, and content governance across competing initiatives
Coach and develop a team of content strategists, specialists, and writers while establishing effective workflows and quality standards
Create messaging frameworks and standards for voice, tone, accessibility, accuracy, brand consistency, and content lifecycle management
Partner with subject-matter experts to develop authoritative, evidence-based content related to professional coaching, credentials, standards, research, and ICF offerings
Co-lead organic discoverability efforts across SEO, AEO, and GEO
Collaborate with digital, web, analytics, and technical partners to improve content architecture, structured data, internal linking, content freshness, and search visibility
Champion the responsible use of generative AI for research, ideation, drafting, editing, localization, repurposing, and workflow efficiency
Establish standards for AI-supported content, including fact-checking, source validation, privacy, intellectual property, bias review, and brand integrity
Oversee content and messaging for product launches, membership initiatives, onboarding, chapter communications, events, stakeholder engagement, and lead-generation campaigns
Direct content across web, email, social media, campaigns, and emerging channels for different audiences, markets, and formats
Collaborate with designers, digital teams, agencies, and freelancers to maintain quality, timeliness, and budget discipline
Define and track content performance indicators and use audience insights, search data, testing, and campaign performance to strengthen results

Requirements

What you’ll need

Undergraduate degree in marketing, communications, journalism, business, or a related field, or an equivalent combination of education and relevant experience
At least seven years of progressive experience in content strategy, editorial leadership, and integrated marketing communications
Experience leading people and cross-functional initiatives
Ability to develop global, multi-audience content strategies and translate complex or technical information into clear, credible communications
Strong knowledge of modern SEO and familiarity with AEO, GEO, AI-powered discovery, content structure, and evolving search behaviors
Hands-on familiarity with generative AI tools and sound judgment regarding human oversight, accuracy, confidentiality, ethics, and brand risk
Excellent writing, editing, storytelling, executive communication, and editorial judgment
Experience with content management systems, email marketing automation, analytics, and collaborative content workflows
Ability to interpret performance data, establish meaningful KPIs, prioritize projects, manage agencies and budgets, and drive continuous improvement
Strong collaboration, people leadership, change management, organizational, and problem-solving skills
Experience working with member-based organizations, professional associations, or global stakeholder communities is preferred

Benefits

Comp & perks

Work remotely with flexibility
Award-winning culture recognized as one of the Best Places to Work in Kentucky since 2012
Purpose-driven work supporting a global organization dedicated to advancing the coaching profession