Associations International

Content Marketing Manager

• Develop and lead a global, omnichannel content strategy aligned with ICF’s brand, audience needs, and organizational priorities
• Lead editorial planning, project prioritization, resource allocation, and content governance across competing initiatives
• Coach and develop a team of content strategists, specialists, and writers while establishing effective workflows and quality standards
• Create messaging frameworks and standards for voice, tone, accessibility, accuracy, brand consistency, and content lifecycle management
• Partner with subject-matter experts to develop authoritative, evidence-based content related to professional coaching, credentials, standards, research, and ICF offerings
• Co-lead organic discoverability efforts across SEO, AEO, and GEO
• Collaborate with digital, web, analytics, and technical partners to improve content architecture, structured data, internal linking, content freshness, and search visibility
• Champion the responsible use of generative AI for research, ideation, drafting, editing, localization, repurposing, and workflow efficiency
• Establish standards for AI-supported content, including fact-checking, source validation, privacy, intellectual property, bias review, and brand integrity
• Oversee content and messaging for product launches, membership initiatives, onboarding, chapter communications, events, stakeholder engagement, and lead-generation campaigns
• Direct content across web, email, social media, campaigns, and emerging channels for different audiences, markets, and formats
• Collaborate with designers, digital teams, agencies, and freelancers to maintain quality, timeliness, and budget discipline
• Define and track content performance indicators and use audience insights, search data, testing, and campaign performance to strengthen results

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Director of Content and Communications