Principal Product Marketing Manager

Assort Health

. Own go-to-market strategy and performance for the Health Systems segment, from positioning and messaging through pipeline, win rate, and revenue growth .

Posted 10/16/2026full-timeSan Francisco • California • United StatesLead💰 $205,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Own go-to-market strategy and performance for the Health Systems segment, from positioning and messaging through pipeline, win rate, and revenue growth
Partner with Sales, Demand Generation, and Customer Success on segment GTM execution
Lead integrated product launches by defining strategy, success metrics, and required assets
Own customer proof strategy, including case studies, video spotlights, and ROI narratives
Define and maintain sales enablement strategy, including pitch narratives, battlecards, product collateral, and objection handling
Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy
Act as market and competitive authority by translating industry trends, regulatory changes, and competitor activity into GTM recommendations
Represent the segment in company-wide strategic planning and influence roadmap and resourcing decisions

Requirements

What you’ll need

7–10+ years of B2B SaaS, sales-led growth product marketing experience
Track record of owning go-to-market strategy and being accountable for revenue or growth outcomes for a product line, segment, or business unit
Ability to execute in early-stage or fast-moving environments
Ability to influence senior stakeholders across Product, Sales, and Marketing
Exceptional written, verbal, and visual storytelling and executive-level communication skills
Strong technical fluency and ability to translate product complexity into customer value
Working knowledge of HubSpot, Marketo, GA, Looker, Slides, and Figma
Experience in provider and health system organizations, EHR ecosystems, regulated markets, or applied AI platforms is nice to have

Benefits

Comp & perks

Employee stock options
Annual budget for professional development
Training opportunities
Office setup stipend
Medical, dental, and vision insurance
Flexible PTO
Lunch, dinner, and snacks
Fitness stipend
Commuter benefits
401(k)