Senior Manager, Demand Generation

Assort Health

. Drive qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups .

Posted 10/7/2026full-timeSan Francisco • California • United StatesSenior💰 $165,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and growth marketing within B2B SaaS, with a strong focus on pipeline development and revenue generation through targeted campaigns. Proficient in leveraging data analytics to optimize marketing strategies and enhance sales enablement processes.

Highest-signal resume keywords

Demand GenerationAccount-Based MarketingCampaign ManagementData AnalysisSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingCampaign ExecutionLead ManagementSEO/GEOEmail MarketingContent SyndicationPipeline DevelopmentRevenue GenerationDatabase Growth

Soft Skills

Analytical MindsetResults-DrivenSelf-StarterStrong Work EthicCollaboration

Tools & Technologies

HubSpotSalesforceGoogle AnalyticsLinkedIn Ads6SenseDemandBaseNooksOutreachPaid Media Platforms

Industry Keywords

B2B SaaSHealthcare TechnologyAccount-Based MarketingSales EnablementLead Scoring

About the role

Key responsibilities & impact

Drive qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups
Partner with the ABM Manager to execute targeted account-based programs using paid media, email marketing, sponsored content, paid social, and web
Run paid search, paid social, SEO/GEO, content syndication, and industry partnerships
Work with external agencies to test, learn, and optimize campaigns for pipeline quality
Run email marketing and lead nurturing programs to educate buyers, build trust, and move prospects from interest to opportunity
Track success metrics, dashboards, and reporting connecting programs to pipeline and revenue
Analyze funnel performance, run experiments, and guide prioritization and iteration with data
Partner with Sales and SDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops
Collaborate with Product Marketing, Content, and Brand to build assets and communicate Assort's value
Identify successful programs, systematize them, and expand program reach

Requirements

What you’ll need

4-6+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments
Healthcare technology experience is a big plus
Hands-on experience executing and running campaigns day-to-day
Experience growing a database organically via multiple channels
Proven track record of driving pipeline and revenue by generating qualified leads for SDRs through highly targeted campaigns
Experience supporting effective sales enablement processes
Experience collaborating cross-functionally with ABM, Product Marketing, and Sales
Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops
Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, LinkedIn Ads, and paid media platforms
Experience with account-based marketing platforms such as 6Sense, DemandBase, Vector.co, or similar
Strong analytical mindset and comfort making data-driven decisions and running experiments
Strong drive, work ethic, and results-driven operating style
High personal standard of excellence
Self-starting mindset and comfort with ambiguity
Willingness to work from the San Francisco office three days a week or relocate

Benefits

Comp & perks

Employee stock options
Annual budget for professional development
Training opportunities
Office setup stipend
Medical, dental, and vision insurance
Flexible PTO
Lunch, dinner, and snacks
Fitness stipend
Commuter benefits
401(k)