Performance Marketing, ABM Manager

Assurant

. Develop and execute digital acquisition and demand generation strategies supporting business and pipeline goals .

Posted 10/29/2026full-timeRemote • United StatesSeniorLead💰 $88,000 - $147,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital acquisition and demand generation strategies, with a strong focus on B2B marketing and performance marketing. Proficient in managing complex digital campaigns, leveraging marketing technologies, and collaborating with cross-functional teams to drive engagement and pipeline growth.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation StrategiesPaid Media Campaign ManagementABM Platform ExpertiseProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Campaign OptimizationPaid Search AdvertisingPaid Social AdvertisingDisplay AdvertisingAudience SegmentationCampaign ActivationData-Driven RecommendationsMarketing Strategy RefinementPerformance MarketingMulti-Priority Management

Soft Skills

Stakeholder ManagementCommunication SkillsPresentation Skills

Tools & Technologies

DemandbaseSalesforce Sales CloudHubSpotSalesforce Marketing Cloud6senseMicrosoft Copilot

Industry Keywords

Digital AcquisitionDemand GenerationABM InitiativesCampaign Performance MonitoringMarketing Technologies

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute digital acquisition and demand generation strategies supporting business and pipeline goals
Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels
Monitor campaign performance and make data-driven recommendations to improve results and maximize ROI
Lead ABM initiatives including audience segmentation, account targeting, personalization, and campaign activation
Leverage Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth
Partner with Marketing, Sales, and cross-functional stakeholders to align audiences, campaign objectives, and go-to-market strategies
Collaborate with Marketing Operations and Analytics teams on campaign execution, measurement, and reporting
Manage media budgets, forecasts, vendor relationships, and agency partnerships
Evaluate marketing technologies, digital channels, and emerging advertising opportunities
Refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth
Conduct virtual interviews on video as part of the application process

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field
Minimum of 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines
Experience leading complex digital campaigns from strategy through optimization
Strong expertise in paid search, paid social, and display advertising
Experience with Demandbase, 6sense, or similar ABM platforms
Experience with Salesforce Sales Cloud; HubSpot or similar CRM platforms considered
Proven project management, stakeholder management, communication, and presentation skills
Ability to manage multiple priorities within a matrixed enterprise environment
Salesforce Marketing Cloud experience helpful
Enterprise B2B marketing experience across multiple business units helpful
Agency-side marketing experience helpful
Experience with AI tools including Microsoft Copilot helpful
Experience evaluating new marketing technologies and channels helpful
Employment contingent upon completion of required identity verification, which may include biometric technology where permitted by law

Benefits

Comp & perks

U.S. benefit information available
Virtual interviews conducted on video
Salary growth within the position