Senior Growth Marketing Manager

Assurant

. Own and coordinate intake for new and changing customer communications, translating stakeholder needs into clear briefs, timelines and executable plans .

Posted 9/30/2026full-timeRemote • United StatesSenior💰 $74,600 - $124,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2C marketing, focusing on digital marketing, customer communications, and e-commerce strategies. Proficient in mapping customer journeys and leveraging insights to enhance customer experience and optimize marketing initiatives.

Highest-signal resume keywords

B2C Marketing ExperienceCustomer Journey MappingDigital Marketing StrategyMarketing Technology KnowledgeCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer CommunicationsE-Commerce MarketingMulti-Channel Campaign DevelopmentCustomer Lifecycle MarketingMarket ResearchData AnalysisSEO OptimizationDigital OptimizationMarketing AutomationOmnichannel Communications

Soft Skills

Self-DirectedStrong AccountabilityCuriosityAbility to Build from Ambiguity

Tools & Technologies

Google Analytics (GA4)Google Tag Manager

Industry Keywords

Customer ExperienceStakeholder EngagementContent DevelopmentCampaign Performance MonitoringMarketing Initiatives

About the role

Key responsibilities & impact

Own and coordinate intake for new and changing customer communications, translating stakeholder needs into clear briefs, timelines and executable plans
Map and manage communications across the customer lifecycle, including acquisition, onboarding, transactional, engagement, cross-sell/up-sell, retention and other key touchpoints
Recommend channels, timing and approaches that improve customer experience and business outcomes
Coordinate content, creative, digital/email deployment, technology, analytics, operations, sales/client partners and Legal/Compliance from concept through approval and launch
Build and maintain communication inventories, journey maps, ownership documentation, approval workflows, calendars and governance processes
Monitor campaign and communication performance, interpret engagement and customer data, and present findings, recommendations and next steps
Identify communication gaps, redundancies and pain points and recommend optimization, personalization, testing and improved digital experiences
Support consumer websites and portals, including e-commerce, by identifying conversion, content, customer experience, SEO and AI-search visibility opportunities
Explore marketing technology, automation and AI applications to improve communications, analytics, personalization, content development and efficiency
Manage projects end to end in an evolving environment and create structure where processes are still being established

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration or a related field
Minimum 5 years of progressive B2C marketing experience focused on digital marketing, consumer marketing, e-commerce, customer communications, and/or market research
Proven experience developing and executing multi-channel B2C marketing campaigns, promotions, and customer lifecycle marketing strategies
Demonstrated ability to map customer journeys, leverage customer insights, and translate findings into effective communication and marketing strategies
Experience partnering with clients, business leaders, and stakeholders to develop and implement successful marketing initiatives
8+ years of relevant marketing experience with depth in digital, e-commerce, consumer marketing, research and analytics
5+ years of experience supporting customer experience, lifecycle marketing, customer communications and/or customer journey mapping
Deep Customer Experience expertise with demonstrated ability to operate effectively in a marketing environment
Experience using consumer, campaign and market data to identify insights and influence marketing decisions
Knowledge of marketing technology and analytics tools, including Google Analytics (GA4) and Google Tag Manager
Experience with omnichannel communications, CRM, retention/engagement, marketing automation or digital optimization
Self-directed approach with strong accountability, curiosity and the ability to build from ambiguity
Bilingual capability
Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law

Benefits

Comp & perks

U.S. benefit information available through myassurantbenefits.com
Virtual interviews conducted on video
Opportunities for salary growth within the position