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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B copywriting and content marketing, with a strong focus on SEO best practices and brand marketing strategies. Proven ability to collaborate with cross-functional teams and provide creative direction for visual content.
Highest-signal resume keywords
B2B CopywritingContent MarketingSEO ToolsCreative DirectionProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content WritingContent EditingSEO Best PracticesBrand MarketingDemand GenerationProduct MarketingProofreadingContent Management Systems
Soft Skills
CommunicationCollaborationAttention to Detail
Tools & Technologies
Semrush
Industry Keywords
Marketing ContentDigital MarketingAP Style ComplianceLegal ComplianceBrand Marketing Campaigns
About the role
Key responsibilities & impact- Write and edit marketing content for web, email, social media, sales enablement, events, and product marketing initiatives
- Provide creative direction to design and video partners
- Ensure visual and written content support campaign strategy
- Apply SEO best practices to content planning and execution
- Use SEO tools to inform content structure, keywords, and optimization
- Partner with marketing, design, digital, enterprise, and line of business teams as a strategic content voice
- Review and proofread content for accuracy, AP Style compliance, grammar, brand consistency, and legal/compliance guidelines
Requirements
What you’ll need- Bachelor's degree in Communications, Journalism, English, Marketing, or a related field
- Minimum of 6 years of B2B copywriting and content marketing experience at an agency or in-house corporate marketing team
- Experience providing creative direction or feedback on visual/creative assets
- Working knowledge of SEO tools (e.g., Semrush) and best practices
- Strong understanding of brand, demand generation, and product marketing
- Excellent communication, collaboration, and project management skills
- Corporate marketing experience preferred
- Experience with content management systems (CMS) preferred
- Strong understanding of digital marketing best practices preferred
- Exceptional attention to detail
- Experience working on brand marketing campaigns preferred
- Completion of a required identity verification process, which may include biometric technology where permitted by law
Benefits
Comp & perks- Salary growth within the position
- U.S. benefits information available
- Virtual interviews conducted on video
- Identity verification process with applicable notice and consent requirements
