Manager, Digital Paid Media

Astound Broadband

. Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSenior💰 $95,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media strategies across various channels, optimizing performance through data-driven insights, and leading high-performing teams. Proficient in analytics tools and budget management to drive efficient acquisition and growth in eCommerce and service-based environments.

Highest-signal resume keywords

Paid Media Strategy ManagementPerformance Marketing ExpertiseAnalytics Tools ProficiencyTeam Leadership and CoachingBudget Management for Performance Media

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign OptimizationData AnalysisForecastingAttribution ModelingFull-Funnel Strategy DevelopmentAdvanced Excel SkillsTesting and ExperimentationAudience TargetingConversion Rate Optimization

Soft Skills

Strong Communication SkillsAbility to Manage Competing PrioritiesInfluencing Senior Leadership

Tools & Technologies

GA4LookerTableauBigQueryGoogle AdsMicrosoft AdsMeta AdsProgrammatic PlatformsAffiliate PlatformsAI-Enabled Optimization Tools

Industry Keywords

ECommerceTelecommunicationsDirect-to-ConsumerChallenger Brand MarketingService-Based BusinessSubscription ModelsFirst-Party DataCRM/CDP

Tech Stack

Tools & technologies

BigQueryTableau

About the role

Key responsibilities & impact

Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting
Lead, coach, and develop a high-performing paid media team
Set priorities, allocate work, and ensure strong campaign execution
Manage budgets, pacing, forecasts, and investment shifts across channels and markets
Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value
Drive testing across platforms, audiences, creative, messaging, placements, and landing pages
Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting
Define performance metrics and apply MMM and MTA insights to guide investment decisions
Apply AI search and content insights to strengthen paid media strategy, targeting, and performance
Turn performance data into clear optimization plans and executive reporting
Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes
Grow affiliate performance through partner, placement, and offer optimization
Evaluate new platforms and partnerships for fit, incrementality, scale, and economics
Manage agency and platform partners against clear deliverables and performance expectations
Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work
Perform other duties as assigned

Requirements

What you’ll need

5–8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business
Performance marketing background focused on efficient acquisition, conversion, and growth
Track record of coaching and managing high-performing teams
Strong testing, analytics, forecasting, attribution, and performance measurement skills
Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools
Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms
Familiarity with Impact or CJ affiliate platforms preferred
Knowledge of first-party data, CRM/CDP, audience, and AI-enabled optimization tools preferred
Management of complex performance media budgets; $10M+ preferred
Agency or telecommunications background preferred
Challenger-brand and regional marketing background desirable
Skilled at building full-funnel strategies and scaling acquisition efficiently
Comfort managing competing priorities in a fast-paced environment
Advanced Excel skills
Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross-functional partners
Bachelor’s degree preferred in Marketing, Digital Marketing, Communications, or related fields or an equivalent combination of education and experience

Benefits

Comp & perks

401k retirement plan, with employer match
Insurance options including: medical, dental, vision, life and STD insurance
Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
Floating Holiday: 40 hours per year
Paid Holidays: 7 days per year
Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
Tuition reimbursement program
Employee discount program
Personalized training and coaching
Rewards and recognition programs