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Brand Manager – Oncology
AstraZeneca. Develop and execute Oncology marketing strategies aligned with brand objectives, driving patient identification, access, and treatment outcomes .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing Oncology marketing strategies, managing brand budgets, and ensuring compliance with medical, legal, and regulatory standards. Proven ability to build relationships with healthcare professionals and drive successful product launches in the pharmaceutical industry.
Highest-signal resume keywords
Oncology Marketing Strategy DevelopmentProject Management ExpertiseStakeholder Relationship ManagementDigital Marketing StrategiesBilingual Proficiency in English and Arabic
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisProduct Launch ManagementBudget ManagementRegulatory ComplianceStrategic ThinkingCreative Problem-SolvingTraining Program DevelopmentPromotional Material ManagementHealthcare Academic DegreeScientific Engagement
Soft Skills
Strong Communication SkillsLeadership SkillsRelationship BuildingFlexibility to TravelCustomer Satisfaction Focus
Industry Keywords
Pharmaceutical IndustryOncologyHematologyRare DiseasesKey Opinion Leaders (KOLs)Healthcare Professionals (HCPs)Multinational CompaniesCongress PlanningEducational InitiativesVendor Partnerships
About the role
Key responsibilities & impact- Develop and execute Oncology marketing strategies aligned with brand objectives, driving patient identification, access, and treatment outcomes
- Partner with cross-functional teams to deliver promotional initiatives and successful product launches based on scientific and market insights
- Build and maintain relationships with healthcare professionals, key external experts, and Oncology stakeholders
- Lead planning and execution of congresses, scientific meetings, speaker programs, and educational initiatives
- Create and manage promotional and marketing materials while ensuring medical, legal, and regulatory compliance
- Manage brand budgets, monitor ROI, and oversee vendor partnerships, contracts, and purchase orders
- Analyze market dynamics, competitive activity, and stakeholder insights to identify opportunities and inform strategic decisions
- Support diagnostic strategy development and optimize companion/complementary diagnostic readiness
- Drive capability building through training programs, speaker development, and educational activities
- Ensure compliance with company policies, industry regulations, governance standards, and confidentiality requirements
Requirements
What you’ll need- Minimum of 1 year of experience in a managerial position within a full-time Marketing position or a Marketing assignment, in the pharmaceutical industry, within multinational companies
- Proven track record of achievements in marketing
- Experience in new product launches and demonstrated ability to drive successful market entries
- A healthcare academic degree, ideally in a relevant field (e.g., life sciences, pharmacy, medical degree)
- Strong communication and leadership skills
- Ability to build and maintain relationships with key internal and external stakeholders
- Scientific experience with the ability to engage in meaningful discussions with Key Opinion Leaders (KOLs), Healthcare Professionals (HCPs), and industry experts
- Demonstrated project management expertise
- Proficiency in both English and Arabic
- Flexibility to travel as business needs require
- Strong strategic thinking, creative problem-solving skills, and a focus on achieving results and customer satisfaction
- Experience in Specialty care such as Oncology, Hematology, or Rare Diseases is a plus
- Familiarity with digital marketing strategies and tools and leveraging digital tools in brand development and execution is preferred
Benefits
Comp & perks- Inclusive culture that champions diversity and collaboration
- Lifelong learning, growth and development opportunities
- Opportunity to contribute to medicine, patients, and society
- Relocation openness/support implied for candidates willing to relocate