VP Growth Marketing

Asure Software

. Lead a blended team of marketing-systems architects, AI and automation specialists, and traditional marketers .

Posted 10/30/2026full-timeAtlanta • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing leadership, driving pipeline and revenue growth through strategic go-to-market plans and effective demand generation. Proficient in leveraging AI and automation to enhance marketing effectiveness while managing cross-functional teams and budgets.

Highest-signal resume keywords

B2B Marketing LeadershipAI Experience in MarketingDemand Generation StrategyMarketing Automation ProficiencyPipeline and Revenue Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyDemand GenerationFunnel MetricsAttributionBudgetingROI AnalysisLead NurturingKPI ManagementSales Pipeline ManagementCompliance Knowledge

Soft Skills

Coaching LeadershipExecutive PresentationCollaboration

Tools & Technologies

HubSpotSalesforceSalesloftNooksGongZoomInfo

Industry Keywords

B2B SaaSHCMPayroll SoftwareSubscription Software

About the role

Key responsibilities & impact

Lead a blended team of marketing-systems architects, AI and automation specialists, and traditional marketers
Own growth across new-logo acquisition, product attach and cross-sell, partner marketing, and field events
Drive measurable impact on pipeline and revenue
Partner with VPs of Sales to build go-to-market strategies by segment
Work with Revenue Operations and the SDR team
Keep the Chief Revenue Officer informed on pipeline and results
Set a growth strategy using AI across the funnel with clear guardrails and humans in the loop
Co-build go-to-market plans with each VP of Sales
Own the marketing-to-sales handoff with Revenue Operations
Use data and automation to improve new-logo, attach, partner, and event programs
Lead and coach traditional and technical marketers, including the Marketing Systems Architect
Own demand generation, lead nurturing, and KPIs for every sales division
Manage the growth budget and marketing technology stack, including HubSpot, Salesforce, Salesloft, Nooks, Gong, and ZoomInfo
Decide when to build, buy, or partner
Deliver a documented operating model and shared funnel and handoff definition within 90 days
Achieve measurable gains in sales-ready pipeline, cost per opportunity, and campaign speed within 6 months

Requirements

What you’ll need

8+ years in B2B marketing
4+ years leading teams as a Director or VP of Marketing, Growth, or Demand Generation
Hands-on AI experience beyond prompt engineering, including knowledge bases, agent workflows, and automations
Results that can be explained, with sound judgment on privacy and compliance
Track record of driving pipeline and revenue alongside sales leaders, ideally in B2B SaaS, HCM, payroll, or subscription software
Experience supporting more than one go-to-market motion, such as new logo, attach and cross-sell, partner, and events
Strong command of funnel metrics, attribution, budgeting, ROI, marketing automation, and CRM platforms
Ability to lead mixed teams through coaching rather than mandates
Ability to present clearly to executives
Bachelor's degree preferred; equivalent experience considered
Legally authorized to work in the US; Asure is unable to sponsor or transfer visas
Criminal background check conducted at employment offer

Benefits

Comp & perks

Medical, Dental, Vision, HSA, FSA — all effective on day 1
Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
401K Program with 3% safe harbor contribution
Employee Stock Purchase Program
Fitness Reimbursement Program
Self-Managed PTO