VP, Growth

Asurion

. Define and operationalize Asurion’s unified growth strategy across acquisition, monetization, and retention .

Posted 9/24/2026full-timeUnited StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing growth strategies, utilizing data-driven models and experimentation to enhance customer engagement and retention. Proven track record in leading high-performing teams and managing complex, cross-functional initiatives in subscription-based environments.

Highest-signal resume keywords

Growth Strategy DevelopmentProduct-Led GrowthA/B TestingTeam LeadershipLifecycle Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven Growth ModelMonetization StrategiesSubscription ModelsFreemium-to-Paid ConversionCross-Sell PerformanceExperimentation InfrastructureAI Tooling for GrowthCustomer Touchpoint IntegrationOnboarding StrategiesValue Delivery

Soft Skills

Influencing Without AuthorityStrategic ThinkingExecutional CapabilityCross-Functional CollaborationTeam Development

Tools & Technologies

Asurion Tech Care ApplicationAsurion.comVoice Engagement SurfacesBot Engagement Surfaces

Industry Keywords

B2B2CRecurring RevenueGrowth ProgramsChannel LeadershipCommercial Leadership

About the role

Key responsibilities & impact

Define and operationalize Asurion’s unified growth strategy across acquisition, monetization, and retention
Establish a data-driven growth model across products, channels, and customer touchpoints
Build and execute an experimentation-based growth roadmap using A/B testing and AI tools
Integrate growth into customer-facing experiences including the Asurion Tech Care application, Asurion.com, and voice/bot engagement surfaces
Drive upsell and cross-sell performance, including freemium-to-paid conversion, household expansion, and premium-tier upgrades
Lead growth programs across partner channels with channel, commercial, and pricing leaders
Design lifecycle engagement strategies for onboarding, value delivery, and retention
Build experimentation infrastructure and rapid iteration loops
Use data and insights to improve growth performance and unit economics
Hire and develop a high-performing growth team
Define operating models and cross-functional ways of working

Requirements

What you’ll need

12+ years in growth, product, or digital roles, including 5+ years leading growth functions at meaningful scale in subscription or recurring revenue businesses
Deep experience with product-led growth, lifecycle management, monetization strategies, subscription and membership models
B2B2C operating experience with enterprise partner channels
Experience with newly evolving AI tooling and capabilities for growth playbooks
Proven ability to operate in complex, cross-functional environments and influence without direct ownership
Ability to operate at both strategic and executional levels
Ability to build and develop multidisciplinary teams across product, analytics, and lifecycle disciplines