Go-to-Market Associate Product Manager, Gaming Peripherals

ASUS

. Facilitate product strategy supporting brand goals across the marketing and sales funnel .

Posted 11/3/2026full-timeCity of Industry • California • United StatesMid-Level💰 $72,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product and channel marketing strategies, particularly within the gaming peripherals sector, leveraging data analysis and AI productivity tools to drive impactful marketing initiatives and optimize performance. Proficient in developing customer-facing content and managing cross-channel marketing programs to enhance brand relevance and business results.

Highest-signal resume keywords

Product Marketing ExperienceData Analysis/Visualization (SQL, Power BI, Tableau)AI Productivity Tools (Claude, ChatGPT)Gaming Peripherals KnowledgeExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingData AnalysisContent DevelopmentFinancial AnalysisNegotiation SkillsProgramming Language ProficiencyMarketing Tactics DefinitionE-commerce Performance AnalysisRetail Marketing ProgramsCross-Channel Marketing

Soft Skills

Excellent Written CommunicationExcellent Presentation SkillsAdaptability in Fast-Paced Environments

Tools & Technologies

ExcelPowerPointCanvaCorporate Email SystemsAI Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Gaming PeripheralsConsumer ElectronicsMarketing FunnelCo-op AdvertisingAMS CampaignsInfluencer EngagementSocial Media TrendsE-tailer MarketingCompetitive AnalysisMarket Research

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Facilitate product strategy supporting brand goals across the marketing and sales funnel
Increase brand relevance, favorability, preference, and business results
Maintain hands-on knowledge of gaming keyboards, mice, and headsets
Partner with Product Management, Sales, PR, Media, KOL/Influencer, and Digital teams on product launches and marketing initiatives
Manage and optimize cross-channel content marketing programs
Translate product briefs and brand strategies into customer-facing content
Develop and execute retail, e-tailer, and channel marketing programs
Manage co-op advertising, AMS campaigns, and A+ content initiatives
Analyze sales, marketing, and e-commerce performance data to generate actionable insights
Use AI-powered tools to improve market research, competitive analysis, content development, reporting, and day-to-day operations
Support influencer and media engagement, product testing, and event activities

Requirements

What you’ll need

Bachelor's Degree and above
3+ years of Product/Channel/PR Marketing Experience, ideally within gaming peripherals or consumer electronics
Working knowledge of AI productivity tools (e.g., Claude, ChatGPT, or similar) for research synthesis, content generation, and workflow automation
Working proficiency in one programming language
Experience with data analysis/visualization for interpreting marketing and sales performance data (e.g., SQL, Power BI, or Tableau)
Excellent written and verbal communication skills in English
Excellent presentation skills
Ability to define effective marketing tactics
Strong negotiation and financial analysis skills
Proficiency with Excel, Word Processing, Presentation Slides (PowerPoint, Canva, etc.), and corporate email systems
Knowledge of gaming peripherals, including keyboards, mice, and headsets, including features, specifications, and competitive positioning
Ability to work in a rapidly changing, fast-paced, results-oriented corporate environment
Applicants must be authorized to work for any employer in the United States; employment visa sponsorship is not available
Preferred: Hands-on experience using AI assistants within a marketing or product management workflow
Preferred: Familiarity with social media trends and platforms such as TikTok, Instagram, and YouTube
Preferred: Experience with gaming peripherals or the broader gaming/consumer electronics hardware industry

Benefits

Comp & perks

Bonuses
Medical insurance
Dental insurance
Vision insurance
Life insurance
AD&D insurance
Paid Time Off
EAP
401(k)
Hybrid option as company regulated
Travel to meeting events and conventions