Senior B2B Digital Marketing Specialist

ASUS

. Plan, execute, and optimize full-funnel B2B digital marketing campaigns across Google, Microsoft Advertising, LinkedIn, Meta, programmatic display, video, and other business-focused platforms .

Posted 9/19/2026full-timeFremont • California • United StatesSenior💰 $90,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing B2B digital marketing campaigns across various platforms, with a strong focus on lead generation, audience targeting, and performance optimization. Proficient in managing digital touchpoints and collaborating with cross-functional teams to drive conversions and achieve marketing objectives.

Highest-signal resume keywords

B2B Digital MarketingLead GenerationCampaign ManagementSEO FundamentalsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingMedia PlanningPaid Media ExecutionCampaign ReportingConversion OptimizationAudience TargetingContent PromotionTaggingAttribution ConceptsECommerce Marketing

Soft Skills

Project ManagementAttention to DetailClear CommunicationCollaborationAdaptability

Tools & Technologies

Google AdvertisingMicrosoft AdvertisingLinkedInMetaProgrammatic DisplayWeb AnalyticsContent Management SystemsMarketing Automation ToolsReporting DashboardsCampaign Management Software

Industry Keywords

B2B Demand GenerationDigital Demand-Generation PrinciplesOwned-Media OptimizationTrade-Media MarketingChannel Marketing

About the role

Key responsibilities & impact

Plan, execute, and optimize full-funnel B2B digital marketing campaigns across Google, Microsoft Advertising, LinkedIn, Meta, programmatic display, video, and other business-focused platforms
Develop audience, channel, and full-funnel marketing strategies for awareness, consideration, lead generation, account engagement, remarketing, and eCommerce conversions
Manage owned digital touchpoints, including commercial websites, campaign landing pages, content publishing, conversion paths, and SEO recommendations
Drive qualified traffic, lead generation, and conversions through content promotion, webinars, landing pages, forms, and other digital lead-generation initiatives
Support account-based marketing with commercial marketing, sales, agencies, and external vendors through audience targeting, personalized content, media activation, and reporting
Support B2B trade-media and channel marketing programs through audience targeting, content syndication, sponsorships, personalized campaigns, and lead-generation activities
Develop campaign briefs and traffic creative assets; confirm brand, legal, co-marketing, and partner-funding requirements before launch
Partner with product marketing, sales, eCommerce, creative, web, analytics, agencies, and external vendors on integrated digital marketing campaigns
Track parameters, pixels, tags, conversion events, and reporting dashboards; oversee budgets, pacing, ROI, lead quality, and optimization initiatives
Coordinate vendors and marketing partners while staying current on media, privacy, measurement, and digital marketing best practices

Requirements

What you’ll need

Bachelor's degree in marketing, business, communications, analytics, or related field, or equivalent practical experience
5+ years of digital marketing, B2B demand generation, media planning, paid media, or agency experience
Demonstrated ability to manage multiple campaigns, vendors, budgets, and stakeholders while meeting deadlines
Understanding of B2B buyer journeys, digital demand-generation principles, paid media execution, owned-media optimization, and lead-generation tactics
Hands-on ability to execute and optimize campaigns across major search, social, programmatic, and commerce or retail-media platforms
Ability to connect campaign strategy, audience, offer, creative, landing experience, and measurement into a cohesive plan
Strong analytical skills and confidence in translating performance data into clear recommendations and next actions
Understanding of website conversion optimization, SEO fundamentals, tagging, attribution concepts, and campaign reporting
Excellent project management, prioritization, attention to detail, and budget management skills
Clear written and verbal communication, including the ability to brief agencies and present results to cross-functional stakeholders
Collaborative, accountable, curious, and comfortable working independently as an individual contributor
Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment
Excellent written and verbal communication skills in English
Applicants must be authorized to work for any employer in the U.S.; no employment visa sponsorship available

Benefits

Comp & perks

Bonuses
Medical insurance
Dental insurance
Vision insurance
Life insurance
AD&D insurance
Paid Time Off
EAP
401(k)