Senior Digital Marketing Specialist

ASUS

. Lead digital campaign planning from strategy through activation, optimization, and post-campaign analysis for product launches, seasonal programs, and always-on initiatives .

Posted 10/16/2026full-timeFremont • California • United StatesSenior💰 $90,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Lead digital campaign planning from strategy through activation, optimization, and post-campaign analysis for product launches, seasonal programs, and always-on initiatives
Plan, launch, and optimize paid media across Google Ads, Meta, TikTok, programmatic channels, Amazon Ads, and Walmart Connect
Own campaign pacing, budget stewardship, and budget reallocations to optimize business outcomes
Develop measurement frameworks, set KPI targets, create performance reports, and translate findings into actionable optimization recommendations
Partner with product marketing, creative, channel, partner, and web teams to develop messaging, assets, landing pages, and improve owned web experiences
Analyze consumer behavior, market trends, and campaign learnings to surface actionable insights for future planning and brand-building
Manage agencies, publishers, and technology partners, ensuring clear expectations and accountable execution

Requirements

What you’ll need

Bachelor's degree in marketing, advertising, communications, business, analytics, or a related field, or equivalent practical experience
At least 5 years of hands-on digital marketing experience in a fast-paced organization or agency environment
Senior-level ownership of campaigns, budgets, and cross-functional deliverables
Experience with web analytics, campaign tracking, and measurement practices
Familiarity with GA4, Google Tag Manager, Looker Studio, Power BI, or comparable platforms
Experience planning and optimizing full-funnel paid media campaigns across search, social, video, display, programmatic, or retail media channels
Strong understanding of brand-building across the consumer journey
Strong analytical ability and experience using data to diagnose performance, identify trends, develop recommendations, and communicate business impact
Ability to manage multiple projects, priorities, budgets, and deadlines with high attention to detail and limited day-to-day supervision
Excellent written and verbal communication skills in English
Strong collaboration, problem-solving, and stakeholder-management skills
Applicants must be authorized to work for any employer in the U.S.; the company will not sponsor or take over sponsorship of an employment visa

Benefits

Comp & perks

Bonuses
Medical insurance
Dental insurance
Vision insurance
Life insurance
AD&D insurance
Paid Time Off
Employee Assistance Program (EAP)
401(k)