Associate Director – Digital Consumer Sales, Wireless Performance & Optimization

AT&T

. Own the integrated performance story across wireless acquisition, Add-A-Line growth, upgrades, monetization, revenue optimization, and sales health .

Posted 9/18/2026full-timeDallas • Texas • United StatesSenior💰 $158,200 - $237,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance optimization, data-driven insights, and team leadership to enhance acquisition and revenue strategies. Proven ability to evaluate and improve operational effectiveness and customer value through cohesive performance narratives.

Highest-signal resume keywords

Performance OptimizationData-Driven InsightsTeam LeadershipRevenue Growth StrategiesOperational Excellence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business DiagnosticsRevenue OptimizationCustomer Behavior AnalysisConversion Rate ImprovementOperational Health Evaluation

Soft Skills

CoachingCollaborationContinuous Improvement

Tools & Technologies

AnalyticsScorecardsBusiness Reviews

Industry Keywords

Wireless AcquisitionSales HealthCustomer FrictionOperational FailuresFulfillment Issues

About the role

Key responsibilities & impact

Own the integrated performance story across wireless acquisition, Add-A-Line growth, upgrades, monetization, revenue optimization, and sales health
Lead and develop a team responsible for acquisition performance, lifecycle performance, revenue optimization, and business diagnostics
Advise executive leaders and partner organizations with data-driven business insights
Evaluate performance to identify opportunities that improve revenue, conversion, attach rates, product mix, and customer value
Identify and prioritize customer friction, business defects, operational failures, fulfillment issues, and sales leakage
Create cohesive performance narratives connecting traffic, funnel performance, conversion, customer behavior, product mix, operational health, and financial performance
Partner across Analytics, Product, Technology, Site Experience, Personalization, Operations, and Marketing
Establish operating cadences, governance routines, business reviews, and scorecards
Coach and develop direct reports and future leaders
Drive continuous improvement, organizational effectiveness, and operational excellence

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired
7+ years of related experience
Requires office presence a minimum of 5 days per week
Must be located in one of the posted locations: Dallas, Texas or Bothell, Washington

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone