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AT&T

Brand Design Director

AT&T

. Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences advancing the global brand .

Posted 9/23/2026full-timeDallas • Texas • United StatesLead💰 $158,200 - $237,400 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand design and identity systems, with a strong focus on creative leadership and strategic development. Proficient in leveraging advanced tools and technologies to enhance brand experiences and drive consistency across platforms.

Highest-signal resume keywords
Brand Design LeadershipAdobe Creative Suite MasteryAI Tools and Platforms ExperienceCross-Functional CollaborationCreative Brief Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand Identity DevelopmentCreative DirectionDesign ExecutionBrand Guidelines CreationConsumer Brand Strategy
Soft Skills
Influential LeadershipEffective CommunicationMentorship
Tools & Technologies
Adobe IllustratorAdobe PhotoshopAdobe InDesignFigmaAdobe After EffectsAdobe XD
Industry Keywords
Consumer-Facing BrandsFortune 500 ExperienceBrand StewardshipCreative SolutionsMarket Insights

About the role

Key responsibilities & impact
  • Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences advancing the global brand
  • Shape and activate the broader brand design vision through creative work
  • Translate business objectives, customer needs, and market insights into high-impact creative solutions
  • Drive optimization and stewardship of the brand identity system across channels, platforms, and touchpoints
  • Set and uphold standards for design excellence through concepts, creative direction, and execution
  • Lead projects from brief through delivery, managing scope, timelines, budgets, production, and business outcomes
  • Develop creative briefs and brand guidelines
  • Build cross-functional relationships and serve as a strategic creative partner to stakeholders, including senior executives
  • Present ideas and design solutions and contribute to critiques, workshops, and team development through mentorship
  • Leverage emerging tools and technologies, including AI-enabled workflows, to improve speed, scale, and efficiency while maintaining creative integrity
  • Report to the AVP, Head of Brand Design

Requirements

What you’ll need
  • Portfolio required; portfolio should demonstrate high-caliber brand identity and design work, ideally for large-scale, consumer-facing brands
  • 12+ years of experience in brand design, identity systems, and creative leadership, in-house, at an agency, or both
  • Bachelor’s or Master’s degree in Branding, Graphic Design, Communication Design, or a related field
  • Deep expertise in building large consumer brands, including brand development, systems and guidelines, and tools that drive adoption and consistency
  • Technical mastery of Adobe Creative Suite, including Illustrator, Photoshop, and InDesign
  • Experience with advanced AI tools and platforms required
  • Proven ability to lead through influence and communicate the value of design to non-design stakeholders
  • Experience within a Fortune 500 environment is a plus
  • Familiarity with Figma, After Effects, and Adobe XD is a plus

Benefits

Comp & perks
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays; later text states at least 28 days of vacation each year)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
  • Long Term Grants and Deferred Compensation