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AT&T

Lead Market Development

AT&T

. Manage and oversee local marketing investments across multiple budgets, funding sources, and market initiatives .

Posted 9/29/2026full-timeDallas • Texas • United StatesSenior💰 $143,800 - $215,800 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in budget management, financial reporting, and vendor compliance while driving marketing initiatives and operational excellence. Proven ability to lead projects, mentor staff, and collaborate across functions to optimize market performance.

Highest-signal resume keywords
Budget ManagementFinancial ReportingVendor ComplianceKPI AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Budget ForecastingSpend TrackingMarket AnalysisDashboard DevelopmentProject Management
Soft Skills
MentoringIssue ResolutionProcess ImprovementCollaborationStrategic Autonomy
Certifications & Qualifications
Relevant Certification
Industry Keywords
Marketing InvestmentsVendor ManagementCustomer AcquisitionOperational ReadinessMarket Development

About the role

Key responsibilities & impact
  • Manage and oversee local marketing investments across multiple budgets, funding sources, and market initiatives
  • Develop and maintain budget forecasts, spend tracking, and financial reporting
  • Monitor budget utilization and recommend reallocations to maximize market performance
  • Ensure expenditures align with strategic priorities, approved business plans, and corporate financial guidelines
  • Partner with finance teams on budget reconciliation activities
  • Oversee the end-to-end vendor invoice process
  • Manage relationships with agency partners, production vendors, event suppliers, and local marketing providers
  • Ensure vendor compliance with supplier, procurement, and contracting requirements
  • Serve as point of contact for vendor escalations, issue resolution, and process improvements
  • Support marketing initiatives, sponsorships, events, and customer acquisition programs
  • Coordinate production activities for local market events and campaigns
  • Ensure operational readiness and execution excellence across locally supported programs
  • Liaise between Market Development leadership and local reporting teams
  • Develop dashboards, reports, and executive-level views tracking initiative performance and outcomes
  • Support market-specific marketing strategies driving growth and customer engagement
  • Track and analyze KPIs including marketing spend effectiveness, close rates, customer acquisition, event outcomes, and greenfield penetration
  • Provide recommendations on resource allocation and investment strategies
  • Identify local-market trends, risks, and opportunities and recommend optimization actions
  • Advise Market Development leaders on budget planning, investment decisions, and operational execution
  • Drive cross-functional coordination to remove barriers, improve processes, and enhance operational effectiveness
  • Mentor less experienced staff and implement long-term organizational plans

Requirements

What you’ll need
  • 5+ years of related experience
  • Bachelor’s degree (BS/BA) desired
  • Certification is required in some areas
  • Expertise and broad, in-depth knowledge to resolve complex issues
  • Ability to lead significant projects with strategic autonomy and influence executive decisions
  • Ability to mentor less experienced staff
  • Ability to collaborate with Marketing, Finance, Procurement, Sales, Retail Operations, and external partners

Benefits

Comp & perks
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone