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AT&T

Lead Marketing Analyst

AT&T

. Analyze customer behavior, segmentation, and lifecycle trends to identify growth and retention opportunities .

Posted 10/22/2026full-timeAtlanta • United StatesSenior💰 $128,400 - $192,600 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer behavior analysis, segmentation, and lifecycle trends to drive marketing strategies and improve customer lifetime value. Proficient in developing measurement frameworks and presenting insights to influence executive decisions across cross-functional teams.

Highest-signal resume keywords
Customer Segmentation AnalysisSQL ProficiencyMarketing Campaign ManagementData Visualization (Tableau/Power BI)Financial Analysis for Budget Allocation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer Behavior AnalysisLifecycle AnalysisRetention Strategy DevelopmentKPI DevelopmentCampaign Performance EvaluationMarketing Program ImplementationCross-Functional CollaborationData AnalysisMetric DefinitionProject Leadership
Soft Skills
Influencing Without AuthorityMentoringPresentation SkillsStrategic AutonomyCollaboration
Tools & Technologies
TableauPower BICRM SystemsMarketing Performance DashboardExecutive Scorecards
Industry Keywords
WirelessTelecomSubscriptionRetailAnalyticsBusiness AnalyticsMarketing Analytics

Tech Stack

Tools & technologies
SQLTableau

About the role

Key responsibilities & impact
  • Analyze customer behavior, segmentation, and lifecycle trends to identify growth and retention opportunities
  • Translate findings into clear recommendations for marketing leadership and functional teams
  • Develop insights that inform lifecycle, CRM, and retention strategy and improve customer lifetime value
  • Own the marketing performance dashboard and executive scorecards
  • Build measurement frameworks, KPIs, and consistent metric definitions for campaigns and programs
  • Evaluate campaign results and recommend optimizations
  • Partner with CRM, Retention, Brand, Finance, and Data teams to align on metrics and definitions
  • Influence decisions across teams without direct authority
  • Plan and implement comprehensive marketing programs to support organizational objectives
  • Develop, execute, and manage marketing campaigns across various channels
  • Work closely with product management and cross-functional teams to identify new marketing opportunities and assess program impact
  • Prepare and analyze marketing activity reports to track campaign performance
  • Conduct financial analysis to allocate marketing budgets effectively and manage expenditures
  • Lead significant projects with strategic autonomy and influence executive decisions
  • Mentor less experienced staff and implement long-term plans impacting the organization

Requirements

What you’ll need
  • Bachelor's degree in Analytics, Business, Statistics, Marketing, or related field desired
  • 5+ years of experience in marketing, customer, or business analytics
  • Proficiency in SQL and a visualization tool such as Tableau or Power BI
  • Experience with customer segmentation, lifecycle, and retention analysis
  • Strong ability to present insights to senior leaders and influence decisions
  • Wireless, telecom, subscription, or retail experience preferred
  • Bachelor’s degree (BS/BA) desired
  • 5+ years of related experience
  • Certification is required in some areas
  • No relocation is offered

Benefits

Comp & perks
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone