Lead Marketing Analyst

AT&T

. Frame ambiguous business questions into clear hypotheses and analytical plans .

Posted 10/22/2026full-timeAtlanta • United StatesSenior💰 $128,400 - $192,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, including marketing mix modeling and incrementality testing, while effectively communicating complex findings to senior leadership. Proven ability to manage marketing budgets, optimize spend, and lead strategic projects that align with organizational objectives.

Highest-signal resume keywords

Marketing AnalyticsIncrementality TestingMarketing Mix ModelingSQL ProficiencyStrong Problem-Solving Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsIncrementality TestingMarketing Mix ModelingSQLPythonRFinancial AnalysisCampaign ManagementData AnalysisExperiment Design

Soft Skills

Structured Problem-SolvingCommunication SkillsMentoring

Tools & Technologies

Media Measurement ToolsAnalytics PlatformsMarketing Automation Tools

Certifications & Qualifications

Certification in Analytics or Marketing

Industry Keywords

WirelessTelecomSubscriptionRetailAdvertising Effectiveness

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Frame ambiguous business questions into clear hypotheses and analytical plans
Conduct deep-dive analyses to diagnose performance shifts and identify root causes
Size opportunities and model the expected impact of recommended actions
Measure media and advertising effectiveness across paid, owned, and field channels
Interpret marketing mix modeling and other measurement approaches to guide budget allocation
Identify opportunities to reallocate and optimize marketing spend
Deliver investment recommendations to marketing leadership and Finance
Build and manage an incrementality testing and experimentation roadmap
Design tests with sound methodology and translate results into decisions
Partner with Media, Brand, agency partners, Finance, and Data teams to align on measurement standards
Advise on targeting and channel strategy
Plan and implement comprehensive marketing programs to support organizational objectives
Forecast future needs and create strategic responses
Develop, execute, and manage marketing campaigns across various channels
Collaborate with product management and cross-functional teams to identify marketing opportunities and assess program impact
Prepare and analyze marketing activity reports to track and report on campaign performance
Conduct financial analysis to allocate marketing budgets effectively and manage expenditures
Lead significant projects with strategic autonomy and influence executive decisions
Mentor less experienced staff and implement long-term plans impacting the organization

Requirements

What you’ll need

Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field desired
5+ years of experience in marketing analytics, media measurement, or advertising effectiveness
Experience with marketing mix modeling, incrementality testing, and experiment design
Proficiency in SQL; Python or R preferred
Strong structured problem-solving skills and ability to communicate complex findings simply to senior leaders
Experience working with media agency and platform data
Wireless, telecom, subscription, or retail experience preferred
Bachelor’s degree (BS/BA) desired
Certification is required in some areas
Must work onsite five days per week in Atlanta, Georgia
No relocation is offered

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone