Lead Marketing Manager

AT&T

. Use customer and household data to identify, characterize, quantify, and proactively discover audiences for CRM and Precision Marketing opportunities across the full lifecycle .

Posted 9/28/2026full-timeDallas • Texas • United StatesSenior💰 $143,800 - $215,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in advanced SQL for data analysis and audience definition, with a strong focus on translating complex business questions into actionable insights. Proficient in leveraging customer data for CRM and Precision Marketing strategies, ensuring effective communication across marketing and analytics teams.

Highest-signal resume keywords

Advanced SQL SkillsAudience Definition DevelopmentCustomer SegmentationPredictive ModelingExperience with Databricks

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisAudience SegmentationBusiness Logic TranslationIncremental MeasurementTest/Control MethodologiesPredictive ModelingOpportunity SizingCustomer IntelligenceAnalytical Requirements DefinitionComplex Business Question Translation

Soft Skills

Analytical ThinkingCritical ThinkingClear Communication

Tools & Technologies

DatabricksSnowflakePythonRTableauPower BIAdobe Experience PlatformAdobe Journey Optimizer

Industry Keywords

CRMLifecycle MarketingCustomer SegmentationTelecommunicationsSubscription BusinessesMarketing AnalyticsData ScienceMarketing StrategyAudience DevelopmentCustomer Journey Orchestration

Tech Stack

Tools & technologies

PythonSQLTableauGo

About the role

Key responsibilities & impact

Use customer and household data to identify, characterize, quantify, and proactively discover audiences for CRM and Precision Marketing opportunities across the full lifecycle
Develop a systematic, data-driven approach for comparing new opportunities against existing ones based on audience size, customer value, business value, and incremental potential
Convert business questions into analytical requirements, defined populations, and executable business logic
Independently query and analyze customer, product, account, tenure, behavioral, transactional, and engagement data using advanced SQL
Translate analytical findings into clear, repeatable audience definitions and business rules, progressively owning the path from definition through activation
Provide evidence marketing and journey owners need to prioritize opportunities
Recommend eligibility, exclusion, entry, exit, and treatment conditions while journey and marketing owners finalize strategy
Partner with Analytics on test/control design and incremental measurement
Identify data gaps and ensure opportunity definitions support continuous learning
Partner across the Marketing Growth Organization, including Research, Analytics & Insights, Digital Personalization, MarTech, Go-to-Market Execution, the Chief Data Office, and key agency partners
Initially partner closely with marketing analysts, with expected growth toward owning opportunity definition, analytical execution, and measurement

Requirements

What you’ll need

Bachelor’s degree in Analytics, Data Science, Economics, Statistics, Information Systems, Business, Marketing, or a related field
5+ years of experience in marketing analytics, customer intelligence, data science, or a related data-driven discipline
Advanced SQL skills with demonstrated ability to independently query and analyze large customer-level datasets
Experience translating complex business questions into analytical approaches, sized customer populations, and actionable recommendations
Experience developing audience definitions, eligibility criteria, exclusions, segmentation logic, or business rules, and comparing or sizing marketing opportunities
Strong analytical and critical-thinking skills with the ability to move beyond reporting to determine what the data means and what action it supports
Working knowledge of test/control methodologies and incremental measurement
Hands-on experience with Databricks, Snowflake, or a similar large-scale analytical platform
Understanding of CRM, lifecycle marketing, customer segmentation, and Precision Marketing
Ability to clearly communicate analytical findings and business logic across Marketing, Analytics, Data, and Technology teams
Experience in telecommunications, subscription businesses, or other industries with complex customer lifecycle and eligibility rules
Experience with Python, R, Tableau, or Power BI
Experience with customer journey orchestration, next-best-action, decisioning, or Adobe Experience Platform / Adobe Journey Optimizer
Experience with predictive modeling, opportunity sizing, or growth forecasting
Consulting or agency experience in audience development, customer analytics, or marketing strategy

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone