Lead Marketing Manager

AT&T

. Identify, develop, and execute data-driven marketing strategies, programs, and capabilities for new and existing products or services .

Posted 10/6/2026full-timeRemote • United StatesSenior💰 $128,400 - $215,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing data-driven marketing strategies, managing multi-channel marketing campaigns, and conducting financial analysis for effective budget management. Proven ability to lead projects, mentor staff, and drive brand awareness and customer engagement.

Highest-signal resume keywords

Data-Driven Marketing StrategiesMarketing Campaign ManagementFinancial AnalysisBudget ManagementProject Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign Performance AnalysisFinancial AnalysisBudget ManagementData Analysis

Soft Skills

CollaborationMentoringCommunication

Certifications & Qualifications

Marketing Certification

Industry Keywords

Brand AwarenessCustomer EngagementMarketing ProgramsCross-Functional CollaborationStrategic Planning

About the role

Key responsibilities & impact

Identify, develop, and execute data-driven marketing strategies, programs, and capabilities for new and existing products or services
Drive brand awareness, customer engagement, and revenue growth
Plan and implement comprehensive marketing programs supporting organizational objectives
Forecast future needs and create strategic responses
Develop, execute, and manage marketing campaigns across various channels
Collaborate with product management and cross-functional teams to identify marketing opportunities
Assess program impact and promote customer awareness through marketing communication projects
Prepare and analyze marketing activity reports and track campaign performance
Conduct financial analysis and allocate marketing budgets effectively
Manage expenditures within allocated limits and align spending with marketing and financial goals
Lead significant projects with strategic autonomy and influence executive decisions
Mentor less experienced staff and implement long-term organizational plans

Requirements

What you’ll need

Bachelor’s degree (BS/BA) desired
5+ years of related experience
Certification is required in some areas
Ability to develop and execute data-driven marketing strategies
Ability to manage marketing campaigns across various channels
Ability to analyze marketing activity reports and campaign performance
Financial analysis and marketing budget management skills
Travel required: 25%-50%

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone