Lead Marketing Manager – Marketing Transformation, Operations

AT&T

. Define and maintain end-to-end marketing operating frameworks spanning planning, intake, execution, optimization, and measurement .

Posted 9/18/2026full-timeDallas • Texas • United StatesSenior💰 $143,800 - $215,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and maintaining marketing operating frameworks, ensuring alignment with business needs and market dynamics. Possesses strong analytical skills to translate operational metrics into actionable insights while driving change management and fostering cross-functional collaboration.

Highest-signal resume keywords

Marketing ExpertiseChange ManagementData LiteracyAnalytical SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Operating ModelsProcess StandardizationGovernanceOperational Metrics InterpretationContinuous ImprovementStrategic Vision Development

Soft Skills

Decision MakingInfluencing SkillsInterpersonal SkillsCommunication SkillsDetail Orientation

Tools & Technologies

MarTechAIGenAI

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree Preferred

Industry Keywords

Large-Scale OrganizationsMatrixed OrganizationsMarketing ProcessesBehavior ChangeTransformation Objectives

About the role

Key responsibilities & impact

Define and maintain end-to-end marketing operating frameworks spanning planning, intake, execution, optimization, and measurement
Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered
Ensure processes support diverse marketing motions while maintaining consistency
Continuously assess and evolve ways of working to keep pace with business needs and market dynamics
Connect competency and operational needs with technological considerations including MarTech, AI, and GenAI
Develop and deliver timely, credible, multi-mode communications for different audiences
Build shared understanding and engagement across leaders and teams in service of transformation objectives
Build strong relationships to drive alignment, adoption, and sustained behavior change
Act as a change leader, balancing pragmatism with long-term operational maturity

Requirements

What you’ll need

Minimum of 5 years of marketing expertise in a large-scale, matrixed organization
Proven experience standardizing and scaling marketing processes in large, complex organizations
Deep understanding of marketing operating models and value chains
Demonstrated ability to enable teams through process clarity, governance, and change management
Strong data literacy with the ability to translate operational metrics into decisions
Strong decision making, influencing/consensus building and analytical skills
Strong analytical skills with the ability to interpret complex data sets and provide actionable insights
Ability to innovate and drive a culture of continuous learning and improvement
Change agent and pragmatist; able to drive positive cultural change
Executive presence to inspire confidence with internal and external constituents
Cross-functional collaboration skills
Detail orientation with ability to understand and drive strategic visions
Proactive and diligent approach to workflow, priorities and action items
Ability to assess risk and priorities to ensure strategic objectives are met
Direct and candid communication and presentation skills
Confidence in presentations to senior leadership
Strong thought leadership, interpersonal and communication skills
Bachelor’s degree in Marketing, Business Administration, Organizational Development, Liberal Arts or a related field is typical
Minimum 5+ years of experience in marketing and marketing operations, change management, or a related field
Master’s degree preferred

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone