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AT&T

Lead Product Marketing

AT&T

. Lead strategy, planning, and execution of national marketing initiatives driving customer acquisition, revenue growth, and brand consideration .

Posted 9/23/2026full-timeUnited StatesSenior💰 $143,800 - $215,800 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies that drive customer acquisition and revenue growth, with a strong focus on product positioning and competitive strategy. Proven ability to analyze market trends and customer insights to create impactful marketing initiatives and present strategic recommendations to leadership.

Highest-signal resume keywords
Product MarketingCustomer AcquisitionGo-To-Market StrategyAnalytical SkillsCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Integrated MarketingProduct PositioningCompetitive StrategyMarket AnalysisBusiness Performance Analysis
Soft Skills
Strategic ThinkingRelationship BuildingProblem-SolvingCommunication SkillsPresentation Skills
Tools & Technologies
PowerPointExcel
Industry Keywords
Wireless MarketingCustomer InsightsBrand ConsiderationGrowth OpportunitiesCustomer-Centric Initiatives

About the role

Key responsibilities & impact
  • Lead strategy, planning, and execution of national marketing initiatives driving customer acquisition, revenue growth, and brand consideration
  • Develop and execute marketing strategies for wireless rate plans, products, offers, network initiatives, and customer experiences
  • Identify and recommend product, offer, feature, and messaging opportunities using customer insights, competitive intelligence, market trends, and business performance data
  • Lead cross-functional efforts to bring customer-centric wireless initiatives to market
  • Develop integrated marketing plans and go-to-market strategies
  • Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and recommend optimizations
  • Create positioning, messaging, and customer narratives differentiating AT&T's offerings
  • Partner with internal and external stakeholders to deliver customer experiences and program success
  • Analyze and communicate business performance, customer insights, and marketing results
  • Develop executive-ready recommendations and present strategic opportunities to leadership
  • Manage multiple initiatives in a fast-paced, collaborative environment
  • Establish success metrics, measurement frameworks, and reporting to evaluate initiative impact

Requirements

What you’ll need
  • Product marketing, wireless marketing, integrated marketing, customer acquisition, or go-to-market experience preferred
  • Experience developing product positioning, competitive strategy, or go-to-market plans in a dynamic and highly competitive market environment
  • Strong strategic thinking and ability to identify opportunities for growth and customer value creation
  • Proven ability to build relationships and influence across diverse stakeholder groups
  • Highly motivated self-starter with a bias for action
  • Experience leading complex, cross-functional initiatives
  • Strong analytical and problem-solving skills
  • Experience building new programs, processes, or initiatives from the ground up
  • Ability to simplify complex information into clear business recommendations
  • Strong written, verbal, and presentation skills
  • Comfortable presenting to senior leadership
  • Strong PowerPoint and Excel skills
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Experienced professional recognized as an expert, with broad and in-depth knowledge

Benefits

Comp & perks
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone