Lead Product Marketing

AT&T

. Lead strategy, planning, and execution of national marketing initiatives driving customer acquisition, revenue growth, and brand consideration .

Posted 9/23/2026full-timeUnited StatesSenior💰 $143,800 - $215,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and integrated marketing strategies, with a strong focus on customer acquisition and go-to-market execution. Proven ability to analyze market trends and customer insights to drive revenue growth and brand differentiation.

Highest-signal resume keywords

Product MarketingCustomer AcquisitionGo-To-Market StrategyAnalytical SkillsCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingProduct PositioningCompetitive StrategyMarket AnalysisBusiness Performance AnalysisSuccess Metrics DevelopmentPresentation SkillsExcel ProficiencyPowerPoint Proficiency

Soft Skills

Strategic ThinkingRelationship BuildingProblem-SolvingCommunication SkillsSelf-Starter

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

Wireless MarketingCustomer InsightsMarket TrendsRevenue GrowthBrand Consideration

About the role

Key responsibilities & impact

Lead strategy, planning, and execution of national marketing initiatives driving customer acquisition, revenue growth, and brand consideration
Develop and execute marketing strategies for wireless rate plans, strategic products and offers, network and competitive initiatives, and customer experiences
Identify, evaluate, and recommend new product, offer, feature, and messaging opportunities using customer insights, competitive intelligence, market trends, and business performance data
Lead cross-functional efforts to bring customer-centric wireless initiatives to market
Develop integrated marketing plans and go-to-market strategies
Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and recommend optimizations
Create positioning, messaging, and customer narratives differentiating AT&T from competitors
Partner with internal and external stakeholders to deliver customer experiences and drive program success
Analyze, interpret, and communicate business performance, customer insights, and marketing results
Develop executive-ready recommendations and present strategic opportunities to leadership
Manage multiple initiatives in a fast-paced, collaborative environment
Establish success metrics, measurement frameworks, and reporting to evaluate initiative impact

Requirements

What you’ll need

Product marketing, wireless marketing, integrated marketing, customer acquisition, or go-to-market experience preferred
Experience developing product positioning, competitive strategy, or go-to-market plans in a dynamic and highly competitive market environment
Strong strategic thinking and ability to identify opportunities for growth and customer value creation
Proven ability to build relationships and influence across diverse stakeholder groups
Highly motivated self-starter with a bias for action
Experience leading complex, cross-functional initiatives
Strong analytical and problem-solving skills
Experience building new programs, processes, or initiatives from the ground up
Ability to simplify complex information into clear business recommendations
Strong written, verbal, and presentation skills
Comfortable presenting to senior leadership
Strong PowerPoint and Excel skills
Bachelor's degree in Marketing, Business, Communications, or related field
Office presence of a minimum of 5 days per week
Position is only located in the posted location(s); no relocation is offered

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone