Lead Product Technology

AT&T

. Own the strategy, roadmap, and performance of Cricket's marketing technology stack .

Posted 10/23/2026full-timeAtlanta • United StatesSenior💰 $128,400 - $192,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing technology stacks, defining martech roadmaps, and translating marketing priorities into actionable business requirements. Proficient in leading cross-functional projects using Agile methodologies and ensuring data quality and governance standards.

Highest-signal resume keywords

Martech Roadmap OwnershipCRM Platform ExpertiseAgile Project ManagementVendor ManagementBusiness Requirements Writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business RequirementsAgile MethodologyUser Story DevelopmentData Quality StandardsTechnical RoadmapsTesting ExecutionDebugging ApplicationsCapability SequencingPerformance ManagementCustomer Experience Solutions

Soft Skills

MentoringCollaborationCommunicationLeadershipTraining

Tools & Technologies

SalesforceAdobeBrazeCRM PlatformsCDP PlatformsMarketing Automation Platforms

Industry Keywords

TelecomWirelessRetailMarketing TechnologyCustomer Data Management

About the role

Key responsibilities & impact

Own the strategy, roadmap, and performance of Cricket's marketing technology stack
Define the martech roadmap and business cases
Translate marketing priorities into clear business requirements
Sequence capability delivery across CRM, customer data, audience management, personalization, and marketing automation
Manage relationships with technology vendors and IT partners
Drive adoption and value from existing platforms
Set governance and data-quality standards
Partner with Analytics, CRM, Retention, Digital, and eCommerce teams
Lead complex, cross-functional projects using Agile methods
Advise senior marketing leadership on technology investments
Define strategy, technical roadmaps, and business cases for new applications and enhancements
Serve as the voice of the customer and provide subject matter expertise on marketing technology platforms, CX solutions, billing systems, and other technical applications
Lead technical projects using Agile methodology, including planning, execution, Epic creation, and User Story development
Define requirements, write code, document, create user stories, execute test cases, and debug applications
Provide training and support to marketing and sales teams
Manage system settings, plan and execute testing, and prepare channel readiness documentation
Mentor less experienced staff and implement long-term organizational plans

Requirements

What you’ll need

Bachelor's degree preferred
5+ years of related experience
Experience owning or contributing to a martech roadmap at enterprise scale
Hands-on knowledge of CRM, CDP, and marketing automation platforms (e.g., Salesforce, Adobe, Braze, or similar)
Experience writing business requirements and working in Agile delivery with IT partners
Vendor management experience
Telecom, wireless, or retail experience
Certification is required in some areas

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
No relocation is offered