Principal Market Development

AT&T

. Quantify gaps to Budget, Forecast, and other operating commitments across products, channels, and markets .

Posted 9/23/2026full-timeDallas • Texas • United StatesLead💰 $158,200 - $237,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong quantitative skills in opportunity sizing, forecasting, and financial modeling, with the ability to translate complex business problems into actionable insights. Proficient in developing executive-ready materials and managing cross-functional initiatives to drive performance across various markets.

Highest-signal resume keywords

Quantitative SkillsFinancial ModelingExecutive CommunicationProgram ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Opportunity SizingForecastingScenario AnalysisBusiness Case DevelopmentFinancial Modeling

Soft Skills

Problem-SolvingOrganizational SkillsDecision-Making

Tools & Technologies

ExcelPowerPointAI TechnologiesAutomation

Certifications & Qualifications

Certification in Relevant Areas

Industry Keywords

Product ManagementStrategyBusiness IntelligenceConsultingMarketing Analytics

About the role

Key responsibilities & impact

Quantify gaps to Budget, Forecast, and other operating commitments across products, channels, and markets
Identify primary drivers of performance gaps and distinguish addressable opportunities, structural constraints, execution issues, and timing risks
Identify and evaluate initiatives to close performance gaps, including contribution, timing, dependencies, cost, and risk
Develop gap closure frameworks connecting performance needs with business levers, expected impact, dependencies, and stakeholder ownership
Estimate incremental volume and financial impact of proposed initiatives
Conduct scenario analyses to clarify trade-offs, risks, investment implications, and expected outcomes
Recommend initiative sequencing and whether initiatives should be scaled, modified, or discontinued
Compare realized initiative results with expected impact to inform assumptions, sizing, and forecasts
Partner with cross-functional teams and Finance to translate recommendations into market action plans
Provide senior leadership with consolidated views of performance gaps, initiative timing, contribution, risks, dependencies, and required decisions
Develop concise, executive-ready materials and recommendations
Support weekly, monthly, and quarterly performance reviews
Document leadership decisions and maintain visibility into actions, owners, timing, and expected outcomes
Report directly to the AVP and support performance across Wireless, Fiber, and AIA

Requirements

What you’ll need

Experience in product, strategy, finance, business intelligence, consulting, program management, marketing analytics, or related discipline
Strong quantitative skills with experience in opportunity sizing, forecasting, scenario analysis, business case development, or financial modeling
Ability to translate ambiguous business problems into structured analyses, clear recommendations, and executable plans
Experience coordinating complex initiatives across matrixed organizations with multiple stakeholders and dependencies
Strong executive communication skills, including experience developing decision materials and recommendations for senior leadership
Ability to identify key business levers and operational constraints affecting market performance
Experience prioritizing markets, customer segments, channels, or investments using quantitative and qualitative criteria
Advanced proficiency in Excel and PowerPoint
Strong program management, stakeholder management, organizational, and problem-solving skills
Ability to manage multiple workstreams, drive decisions, and maintain accountability in a fast-paced environment
Experience supporting sales, marketing, pricing, finance, forecasting, operations, or go-to-market organizations is highly desirable
Experience using AI technologies and automation to improve analysis, decision-making, or workflow efficiency
7+ years of related experience
Certification is required in some areas

Benefits

Comp & perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone