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AT&T

Principal Market Development

AT&T

. Analyze market, product, and channel performance to identify opportunities, trends, risks, and emerging drivers of attainment .

Posted 9/29/2026full-timeAtlanta • Texas • United StatesLead💰 $141,300 - $237,400 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong analytical and quantitative skills to translate complex business problems into actionable insights and recommendations. Proficient in leveraging advanced analytical tools and AI technologies to enhance decision-making and performance management across various business functions.

Highest-signal resume keywords
Advanced Proficiency In Power BISQL ExperiencePerformance Management ExpertiseStrong Analytical SkillsExperience In Business Intelligence

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
AnalyticsForecastingOpportunity AnalysisStrategic PlanningPerformance ManagementData AnalysisReporting Framework DevelopmentMarket Performance AnalysisQuantitative AnalysisExecutive Presentation Development
Soft Skills
Project ManagementCollaborationOrganizational SkillsLeadership SkillsAbility To Thrive In Fast-Paced Environments
Tools & Technologies
Power BISQLDatabricksSnowflakeExcelAI TechnologiesAutomation ToolsReporting ToolsDashboardsDecision-Support Capabilities
Certifications & Qualifications
Certification In Relevant Areas
Industry Keywords
Market Performance DriversCustomer AcquisitionRetention StrategiesGo-To-Market StrategiesSales Mix AnalysisPricing ActionsMarketing InvestmentsBusiness ReviewsOperational FactorsStakeholder Alignment

Tech Stack

Tools & technologies
SQLGo

About the role

Key responsibilities & impact
  • Analyze market, product, and channel performance to identify opportunities, trends, risks, and emerging drivers of attainment
  • Develop executive-ready insights explaining how customer acquisition, retention, traffic, conversion, and other metrics influence results
  • Translate complex analytical findings into concise, decision-ready recommendations for market leadership
  • Support weekly, monthly, and quarterly business reviews with actionable insights and performance narratives
  • Monitor performance against Budget, Forecast, and other operating plans across products, channels, and markets
  • Develop reporting and performance views connecting attainment results to underlying business drivers
  • Establish performance management routines improving visibility, accountability, and decision-making across leadership teams
  • Identify emerging trends and risks affecting current-quarter and future attainment
  • Analyze channel-level drivers including traffic, conversion, productivity, churn, offer effectiveness, and sales mix
  • Evaluate promotions, pricing actions, marketing investments, and go-to-market initiatives
  • Build drivers-based forecasts, waterfall analyses, and performance attribution views quantifying impacts on gross adds, disconnects, and net add attainment
  • Identify channels, initiatives, and operational factors contributing to forecast changes and performance outcomes, and recommend improvements
  • Partner with Pricing, Offers, Marketing, Go-to-Market, and Forecasting teams to identify and evaluate opportunities
  • Assess expected volume impact, execution requirements, timing considerations, and implementation dependencies
  • Prepare markets and partner organizations for execution by aligning stakeholders around priorities, deployment timelines, and expected outcomes
  • Maintain visibility into critical milestones, launch readiness requirements, and decision deadlines
  • Leverage AI-enabled analytics, automation, and advanced analytical techniques to accelerate insight generation and improve decision-making
  • Partner with Data & Technology teams to enhance reporting tools, dashboards, forecasting inputs, and decision-support capabilities
  • Develop scalable analytical frameworks and ensure data accuracy, consistency, and integrity
  • Serve as an AI champion by identifying workflow automation and productivity opportunities through responsible AI adoption

Requirements

What you’ll need
  • Experience in analytics, strategy, finance, business intelligence, consulting, marketing analytics, or related disciplines
  • Proven experience translating complex business problems into actionable insights and business recommendations
  • Strong analytical and quantitative skills with experience in performance management, forecasting, opportunity analysis, and strategic planning
  • Advanced proficiency in Power BI, SQL, Databricks, Snowflake, Excel, and related analytical tools
  • Experience working with large, complex datasets and developing scalable reporting and decision-support frameworks
  • Demonstrated ability to identify strategic opportunities and influence action across matrixed organizations
  • Experience developing executive-facing presentations, recommendations, and business reviews
  • Strong understanding of market performance drivers, go-to-market strategies, customer acquisition, retention, and growth initiatives
  • Passion for leveraging AI technologies and automation to improve business outcomes and team effectiveness
  • Experience supporting sales, marketing, pricing, forecasting, operations, or go-to-market organizations is highly desirable
  • Strong project management, collaboration, organizational, and leadership skills
  • Ability to thrive in a fast-paced, evolving environment with multiple priorities and stakeholders
  • Bachelor’s degree (BS/BA) desired
  • 7+ years of related experience
  • Certification is required in some areas
  • This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Benefits

Comp & perks
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone